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Utilícese en caso de crisis

Rerup, Claus ; González Herrero, Alfonso ; Pin Arboledas, José Ramón ; Schwartz, Mark S. ; Cragg, Wesley ; Hoffman, W. Michael

Business Ethics and Corporate Social Responsibility, Leadership and People Management, Marketing, Strategy

Spanish , English

Reference: DOS-15
Number of pages: 33
Publication Date: Dec 14, 2012
Source: IESE (España)
Type of Document: Dossier

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Description

Aunque planifiquemos, nadie está a salvo de las crisis. Hay que prepararse para gestionarlas antes, durante y después.