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Case

Vodafone España y su plan de grandes cuentas (A)

By Ayala, Ignacio / Vila, Victoriano / Villanueva, Julian

Marketing

El caso describe el programa de grandes cuentas globales de Vodafone y los principales problemas que se plantean en su implementación.

Collection: IESE (España)

Ref: M-1191

Format: PDF

Number of pages: 26

Publication Date: Mar 26, 2007

Language: Spanish

Review date: Apr 1, 2007

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Description

El caso describe el programa de grandes cuentas globales de Vodafone y los principales problemas que se plantean en su implementación.

Year: 2002

Geographic Setting: España

Vodafone España y su plan de grandes cuentas (A)

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Vodafone España y su plan de grandes cuentas (A)

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