Why Consumers Rebel Against Slogans

By Laran, Juliano / Dalton, Amy N. / Andrade, Eduardo B.

Marketing

Whereas brand names can "prime" consumers to react positively to a product or business, slogans often backfire, because people recognize them as attempts to persuade. Marketers should be aware of this backlash and avoid messages that can be seen, even subconsciously, as manipulative.

Collection: HBSP (USA)

Ref: HBS-F1111C-E

Format: PDF

Number of pages: 2

Publication Date: Nov 1, 2011

Language: English

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Why Consumers Rebel Against Slogans

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Why Consumers Rebel Against Slogans

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Why Consumers Rebel Against Slogans

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