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Why Consumers Rebel Against Slogans

By Laran, Juliano / Dalton, Amy N. / Andrade, Eduardo B.

Marketing

Collection: HBSP (USA)

Ref.: HBS-F1111C-E

Published: Nov 1, 2011

Format: PDF

Pages: 2

Language: English

€8.53 PVP Institution

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Why Consumers Rebel Against Slogans

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