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Article

Resortes emocionales que cautivarán a su cliente

By Andrade, Eduardo B. / Capizzani, Mario

Marketing

Collection: IESE (España)

Ref.: ART-1971

Published: Jun 15, 2011

Format: PDF

Pages: 8

Language: Spanish

€8.53 PVP Institution

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Article

Emotional Cues That Work Magic on Customers

By Andrade, Eduardo B. / Capizzani, Mario

Marketing

Collection: IESE (España)

Ref.: ART-1971-E

Published: Jun 15, 2011

Format: PDF

Pages: 8

Language: English

€8.53 PVP Institution

See details Add to Wish List
Article

Why Consumers Rebel Against Slogans

By Laran, Juliano / Dalton, Amy N. / Andrade, Eduardo B.

Marketing

Collection: HBSP (USA)

Ref.: HBS-F1111C-E

Published: Nov 1, 2011

Format: PDF

Pages: 2

Language: English

€8.53 PVP Institution

See details Add to Wish List

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Default Category

Resortes emocionales que cautivarán a su cliente

Emotional Cues That Work Magic on Customers

Why Consumers Rebel Against Slogans

Simulations

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?