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    Yili Group: Building a Global Dairy Company

    Kirby, William C. ; Hua Dai, Nancy

    • Reference: HBS-317003-E

    • Year: 2005

    • Number of pages: 35

    • Geographic Setting: China

    • Publication Date: Oct 25, 2016

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Food & Beverage;Animal production;Agribusiness;Food;Agriculture, forestry, fishing & hunting;Arts, entertainment & sports

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    Description

    From its humble beginnings as a local Chinese dairy company, the Inner Mongolia Yili Group has become one of the largest dairy companies in the world. To achieve this Yili has aggressively expanded its footprint overseas including building the world's largest integrated dairy production base in New Zealand and forming R&D partnerships in Europe and North America. As the company continues its growth in the context of a slowing Chinese economy, how can Yili integrate its now global resources and supply chain to meet local market needs and become a top five global dairy company in the process?

    Keywords

    Branding Brands Business growth Competition Cross-cultural Relations Employees global supply chain Globalization strategies Growth strategy professional development Relationship management Supply chain management