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  1. Case

    EcoMetrics: qué precio ponerle a la medición de la publicidad sostenible

    By Valentí, Albert / Markakis, Mihalis G. / Garitano, Txema
    Marketing
    Collection: IESE (España)
    Ref.: M-1420
    Published: Mar 27, 2025
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
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  2. Case

    EcoMetrics: How to price the measurement of sustainable advertising?

    By Valentí, Albert / Markakis, Mihalis G. / Garitano, Txema
    Marketing
    Collection: IESE (España)
    Ref.: M-1420-E
    Published: Mar 27, 2025
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
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  3. Case

    La mejora de la productividad de la última milla en Paack

    By Markakis, Mihalis G. / Martínez de Albéniz, Victor
    Information Technologies
    Service and Operations Management
    Collection: IESE (España)
    Ref.: OIT-17
    Published: Apr 11, 2023
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
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  4. Case

    Improving Last-Mile Productivity at Paack

    By Markakis, Mihalis G. / Martínez de Albéniz, Victor
    Information Technologies
    Service and Operations Management
    Collection: IESE (España)
    Ref.: OIT-17-E
    Published: Apr 11, 2023
    Language: English
    €8.53 PVP Institution
    Include:
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  5. Case

    Revenue management at the Sea Breeze Spa & Resort Hotel

    By Markakis, Mihalis G. / Orfanoudaki, Agni
    Service and Operations Management
    Collection: IESE (España)
    Ref.: OIT-21-E
    Published: May 19, 2023
    Reviewed: Oct 30, 2025
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
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  6. Case

    Forecasting and revenue management at Balearic Airlines

    By Markakis, Mihalis G.
    Service and Operations Management
    Collection: IESE (España)
    Ref.: OIT-34-E
    Published: Dec 12, 2023
    Reviewed: Sep 18, 2024
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  7. Case

    Sales targeting and bid-price control at the Waves of Nazaré

    By Markakis, Mihalis G.
    Marketing
    Collection: IESE (España)
    Ref.: OIT-35-E
    Published: Dec 12, 2023
    Reviewed: Sep 18, 2024
    Format: PDF
    Pages: 3
    Language: English
    €8.53 PVP Institution
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  8. Case

    Pricing and people analytics at PSF consulting

    By Markakis, Mihalis G. / Talluri, Kalyan / Tsoukalas, Angelos
    Service and Operations Management
    Collection: IESE (España)
    Ref.: OIT-37-E
    Published: Feb 21, 2024
    Reviewed: Sep 18, 2024
    Language: English
    €8.53 PVP Institution
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  9. Case

    Collegeville Hotels: Putting competitive intelligence data to use

    By Markakis, Mihalis G. / Talluri, Kalyan / Muge Tekin
    Decision Analysis
    Collection: IESE (España)
    Ref.: OIT-42-E
    Published: Apr 15, 2024
    Reviewed: Sep 18, 2024
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  10. Case

    TSMC: Chip manufacturing in the era of AI

    By Markakis, Mihalis G.
    Service and Operations Management
    Collection: IESE (España)
    Ref.: OIT-60-E
    Published: May 26, 2025
    Format: PDF
    Pages: 20
    Language: English
    €8.53 PVP Institution
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