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Technical Note

Leveraging the Zone of Possible Agreement (ZOPA) to Make Pricing Decisions

By Whitler, Kimberly / Hagerty, Serena / Zhang, Zhihao ...

Marketing

Collection: Darden University of Virginia (USA)

Ref.: DARDEN-M-1045-E

Published: Feb 28, 2024

Format: PDF

Pages: 4

Language: English

€8.53 PVP Institution

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Technical Note

A Conceptual Introduction to Customer Lifetime Value

By Zhang, Zhihao / Whitler, Kimberly

Marketing

Collection: Darden University of Virginia (USA)

Ref.: DARDEN-M-1053-E

Published: Jul 24, 2024

Reviewed: Jun 25, 2024

Format: PDF

Pages: 9

Language: English

€8.53 PVP Institution

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Technical Note

Three Empirical Methods for Calculating Customer Lifetime Value

By Zhang, Zhihao / Whitler, Kimberly / Venkatesan, Rajkumar

Marketing

Collection: Darden University of Virginia (USA)

Ref.: DARDEN-M-1056-E

Published: Aug 1, 2024

Format: PDF

Pages: 11

Language: English

€8.53 PVP Institution

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