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  1. Case

    El reposicionamiento de Royco Minute Soup: evaluacion de una campaña boca a boca

    By Gallo, Iñigo / Oldenbeuving, Harmjan
    Marketing
    Collection: IESE (España)
    Ref.: M-1320
    Published: Oct 15, 2014
    Reviewed: Mar 26, 2015
    Format: PDF
    Pages: 19
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
    See details Add to Wish List
  2. Case

    Repositioning Royco Minute Soup: Evaluating a Word-of-Mouth Campaign

    By Gallo, Iñigo / Oldenbeuving, Harmjan
    Marketing
    Collection: IESE (España)
    Ref.: M-1320-E
    Published: Oct 15, 2014
    Reviewed: Mar 26, 2015
    Format: PDF
    Pages: 20
    Language: English
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
    See details Add to Wish List
  3. Teaching Note

    Repositioning Royco Minute Soup: Evaluating a Word-of-Mouth Campaign - Teaching Note

    By Gallo, Iñigo / Oldenbeuving, Harmjan
    Marketing
    Collection: IESE (España)
    Ref.: MT-39-E
    Published: Oct 14, 2014
    Reviewed: Sep 2, 2015
    Format: PDF
    Pages: 16
    Language: English
    €0.00 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List

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