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IESE (España)
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Management by Missions
Cardona Soriano, Pablo; Rey, C.Book BK-348-EInnovation and Change, Leadership and People ManagementManagement by missions is a full methodology to implement the corporate mission at all levels of a company. This new philosophy creates a revolutionary model of leadership through innovative management tools such as shared missions, mission scorecards, interdependency matrixes and mission-linked objectives. As a result, employees develop a strong sense of ownership that aligns them with the organization and fosters cooperation at different levels... -
Derivatives Markets with Stochastic Volatility
de Santiago, RafaelBook BK-354-EDecision AnalysisAlthough the assumption of constant volatility is a reasonable approximation for some markets, in the last two decades the need for more general, non-constant volatility models has been the driving force behind numerous works in Financial Mathematics. In this book we study systems that arise in interest-rate markets when the volatility of the short rate is modelled as a function of two mean-reverting diffusions that vary on different scales. This... -
La Televisión en España. Informe 2009
Book BK-405MarketingPor tercer año consecutivo el CIEC ha elaborado el informe correspondiente al año 2009 sobre la situación de la televisión en España, principalmente lo referido al sector privado. El estudio hace un análisis en profundidad de la evolución del mercado de la televisión desde el punto de vista de la oferta y la demanda, del mercado publicitario en general y referido al medio televisión en particular, de los contenidos ofrecidos por las distintas cad... -
Entrepreneurial Alliances
Reuer, J.; Ariño, Africa; Olk, P.Book BK-438-EStrategyIn today's economy, many entrepreneurs have found themselves considering, or even involved in, an alliance without a strong understanding of the best way to proceed. In order to provide entrepreneurs with the information they need, "Entrepreneurial Alliances" explains how to successfully create, maintain, and manage alliances. -
Managing People and Organizations
Stein, GuidoBook BK-440-ELeadership and People ManagementDrucker was timely and inopportune at the same time. It is clear from his extensive, solid and continual formulation that he created a singular and, at the same time, multi-faceted philosophy that is deliberately difficult to summarize. Drucker was one of the first, if not the first, to discover the imminence of this far-reaching change. Precisely because he was not a specialist, he was able to perceive details and nuances that had been missed by... -
Strategy and the Business Landscape
Ghemawat, PankajBook BK-446-EStrategyThe field of management strategy studies how managers design organizations, compete in the marketplace, and cope with legal and regulatory constrains. Developments in economics of the last decade or more, notably the application of game theoryto the study of industrial organization, provide a new set of tools for understanding strategy. game theory has much to offer management strategy, both as a guide to analyzing how managers compete and as a m... -
The Future of Leadership Development
Book BK-459-ELeadership and People Management, StrategyThe meltdown of financial markets in 2008 and the recent fall of very powerful and well-established firms highlight the need to rethink the essence of business leadership and the role of business schools in helping firms develop the leaders of the future. Based on the papers of a major international conference held at IESE Business School in 2008, this book brings together the perspectives of deans of top international business schools, scholars... -
When Business Meets Culture
Book BK-460-EService and Operations ManagementThis book is the result of a research project that started three years ago. It presents the insight of a group of seven IESE Professors with a view to promoting the role of culture as a force for social and economic development. It also analyses how cultural institutions can find new perspectives in their management. The objective is to bring about cross-fertilization between the world of business and the world of culture with a view to creating ... -
Getting between the Balance Sheets
Frodsham, D.; Liechtenstein, HeinrichBook BK-462-EFinanceFor many entrepreneurs there is a mystique about finance -starting, growing and selling new ventures is tough enough. Yet with some focused financial knowledge you can run your company with less cash, grow it more quickly and make more money when it is sold. This book makes the dry world of finance easy to understand and relevant to entrepreneurs. -
La inversión inmobiliaria en España 2001-2011
Book BK-473FinanceEl libro repasa la evolución del mercado de la inversión inmobiliaria patrimonialista en España, durante el periodo 2001-2011, desde todas sus vertientes (productos, actores y contexto). Se analizan los factores que propiciaron, y también limitaron, el desarrollo del mercado, y se plantean las perspectivas de futuro y las mejoras necesarias para fomentar una actividad económica de mucho peso en la economía nacional. La publicación es también un h...
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