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  1. Article

    Tomar mejores decisiones con el Big Data

    By Zamora, Javier
    Marketing
    Collection: Harvard Deusto Business Review (España)
    Ref.: HDBR-39
    Published: May 1, 2016
    Format: PDF
    Pages: 9
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Making Better Decisions Using Big Data

    By Zamora, Javier
    Marketing
    Collection: Harvard Deusto Business Review (España)
    Ref.: HDBR-39-E-E
    Published: May 1, 2016
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  3. Supplementary Case

    Guinness en Cruzcampo (B)

    By Conde Zurita, Jaime / García de Castro A.
    Marketing
    Collection: San Telmo (España)
    Ref.: IIST-DGI-144
    Published: Mar 1, 2004
    Format: PDF
    Pages: 24
    Language: Spanish
    €6.21 PVP Institution
    Include:
    Other supplements
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  4. Supplementary Case

    Grupo Bodegas Milenio (B)

    By Hidalgo Pérez, Antonio / Villafuerte Martin / Antonio ...
    Marketing
    Collection: San Telmo (España)
    Ref.: IIST-FHI-29
    Published: Mar 6, 2013
    Format: PDF
    Pages: 5
    Language: Spanish
    €6.21 PVP Institution
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  5. Supplementary Case

    Grupo Bodegas Milenio (C)

    By Hernández, Carmen
    Marketing
    Collection: San Telmo (España)
    Ref.: IIST-FHI-30
    Published: Mar 6, 2013
    Format: PDF
    Pages: 5
    Language: Spanish
    €6.21 PVP Institution
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  6. Case

    Grupo Gestiona

    By Villafuerte Martin, Antonio
    Marketing
    Collection: San Telmo (España)
    Ref.: IIST-MI-109
    Published: Aug 2, 2012
    Format: PDF
    Pages: 24
    Language: Spanish
    €8.53 PVP Institution
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  7. Case

    Aceite claroleo, haciendo frente a una guerra de precios

    By Villafuerte Martin, Antonio / Segura Alcaide, Fatima
    Marketing
    Collection: San Telmo (España)
    Ref.: IIST-MI-113
    Published: Apr 3, 2013
    Reviewed: Jul 7, 2014
    Format: PDF
    Pages: 21
    Language: Spanish
    €8.53 PVP Institution
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  8. Case

    Commcenter-Movistar

    By García del Pueyo, Jose Luis / Segura Alcaide, Fatima
    Marketing
    Collection: San Telmo (España)
    Ref.: IIST-MI-115
    Published: Sep 17, 2013
    Format: PDF
    Pages: 37
    Language: Spanish
    €8.53 PVP Institution
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  9. Case

    Cascajares: Desarrollando vías para llegar al mercado

    By Villafuerte Martin, Antonio / Vidal, Anylu
    Marketing
    Collection: San Telmo (España)
    Ref.: IIST-MI-125
    Published: May 5, 2014
    Format: PDF
    Pages: 30
    Language: Spanish
    €8.53 PVP Institution
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  10. Case

    Estrella Galicia, “Cerveceros desde 1906”

    By García del Pueyo, Jose Luis / Vidal, Anylu
    Marketing
    Collection: San Telmo (España)
    Ref.: IIST-MI-126
    Published: Jul 5, 2014
    Format: PDF
    Pages: 43
    Language: Spanish
    €8.53 PVP Institution
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