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  1. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Un buen diagnóstico, el mejor remedio

    By Hanssens, Dominique
    Marketing
    Collection: IESE (España)
    Ref.: ART-1791
    Published: Jun 15, 2010
    Format: PDF
    Pages: 7
    Language: Spanish
    €8.53 PVP Institution
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  3. Case

    Aqueduct Medical

    By Rodríguez, Alejandro / Nueno, Pedro
    Marketing
    Entrepreneurship
    Collection: IESE (España)
    Ref.: E-92
    Published: Dec 1, 2005
    Reviewed: Mar 15, 2016
    Format: PDF
    Pages: 20
    Language: Spanish
    €8.53 PVP Institution
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  4. Case

    Natureview Farm (Spanish version)

    By Fleming, Karen Martinsen
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-208S18
    Published: Jun 7, 2007
    Format: PDF
    Pages: 13
    Language: Spanish
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  5. Case

    Sizing Up the Active-Wear Market (Spanish version)

    By Tedlow, Richard S. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-317S01
    Published: Sep 26, 2008
    Format: PDF
    Pages: 14
    Language: Spanish
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  6. Case

    Optimizing Promotional Spending (Brief Case) (Spanish version)

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-410S05
    Published: May 22, 2009
    Format: PDF
    Pages: 12
    Language: Spanish
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  7. Case

    Pondering Price Promotion (Spanish version)

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-410S12
    Published: Sep 22, 2009
    Format: PDF
    Pages: 11
    Language: Spanish
    €8.53 PVP Institution
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  8. Case

    Manchester Products: A Brand Transition Challenge (Spanish Version)

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-410S21
    Published: Jun 28, 2009
    Format: PDF
    Pages: 12
    Language: Spanish
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  9. Case

    Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug (Spanish version)

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-410S26
    Published: Apr 14, 2010
    Format: PDF
    Pages: 9
    Language: Spanish
    €8.53 PVP Institution
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  10. Case

    Analyzing Growth Opportunities (Brief Case) (Spanish version)

    By Quelch, John A. / Donovan, Lisa D.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-411S06
    Published: May 5, 2010
    Format: PDF
    Pages: 12
    Language: Spanish
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