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  1. Case

    Jia Wu Goes West

    By Alegre, Inés / Canela, Miguel Ángel / Güçlü, Burçin
    Marketing
    Decision Analysis
    Collection: IESE (España)
    Ref.: ADFC-4-E
    Published: Oct 13, 2014
    Format: PDF
    Pages: 1
    Language: English
    €8.53 PVP Institution
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  2. Teaching Note

    T-Shirts for Eintracht Frankfurt - Teaching Note

    By Guinand C. / Heukamp, Franz
    Marketing
    Collection: IESE (España)
    Ref.: ADT-22-E
    Published: Dec 7, 2005
    Format: PDF
    Pages: 8
    Language: English
    €0.00 PVP Institution
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  3. Teaching Note

    The Jia Wu Expansion - Teaching Note

    By Alegre, Inés / Canela, Miguel Ángel
    Marketing
    Decision Analysis
    Collection: IESE (España)
    Ref.: ADT-31-E
    Published: Sep 10, 2013
    Reviewed: Apr 9, 2013
    Format: PDF
    Pages: 8
    Language: English
    €0.00 PVP Institution
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  4. Teaching Note

    Jia Wu goes West - Teaching Note

    By Alegre, Inés / Canela, Miguel Ángel / Güçlü, Burçin
    Marketing
    Decision Analysis
    Collection: IESE (España)
    Ref.: ADT-33-E
    Published: Oct 13, 2014
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
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  5. Case

    GALP Energia - The move into Iberian retail

    By Dias Ferreira, Manuel
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-508(I)-E
    Published: Apr 1, 2004
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
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  6. Case

    The Launching of the Super Bock Mini (A). Market Studies in the Food Industry

    By Martins, Ramiro / Porfírio, Mario / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-686(I)-E
    Published: Mar 31, 2007
    Reviewed: Oct 31, 2008
    Format: PDF
    Pages: 25
    Language: English
    €8.53 PVP Institution
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  7. Case

    O lançamento da super bock "Mini" (A). Estudos de Mercado na Indústria Alimentar

    By Martins, Ramiro / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-686-PP
    Published: Mar 31, 2007
    Reviewed: Mar 31, 2007
    Format: PDF
    Pages: 25
    Language: Portuguese Portugal
    €8.53 PVP Institution
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  8. Supplementary Case

    The Launching of the Super Bock Mini (B). Market Studies in the Food Industry

    By Martins, Ramiro / Porfírio, Mario / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-687(I)-E
    Published: Mar 31, 2007
    Reviewed: Oct 31, 2008
    Format: PDF
    Pages: 2
    Language: English
    €6.21 PVP Institution
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  9. Supplementary Case

    O lançamento da super bock "Mini" (B). Estudos de Mercado na Indústria Alimentar

    By Martins, Ramiro / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-687-PP
    Published: Mar 31, 2007
    Reviewed: Mar 31, 2007
    Format: PDF
    Pages: 2
    Language: Portuguese Portugal
    €6.21 PVP Institution
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  10. Teaching Note

    Vêgê (A) - Reposicionamento de Marca na Indústria Alimentar - Teaching Note

    By Martins, Ramiro / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-876 TN-PP
    Published: Jun 30, 2009
    Reviewed: Jun 30, 2009
    Format: PDF
    Pages: 18
    Language: Portuguese Portugal
    €0.00 PVP Institution
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