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Case

Eurostar and the Channel Tunnel Incident (A) (Chinese version)

By Rocha e Oliveira, Paulo / Lago, Alejandro / Valadas, Jorge

Marketing

Service and Operations Management

Collection: IESE (España)

Ref.: M-1251-ZH

Published: Nov 24, 2011

Format: PDF

Pages: 15

Language: Chinese

€8.53 PVP Institution

Include:

Other supplements

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Case

Aje: Selling Drinks to the Base of the Pyramid (Chinese version)

By Nueno, José Luis / Bazán, Miguel / Rodríguez, Silvia

Marketing

Collection: IESE (España)

Ref.: M-1254-ZH

Published: Jul 29, 2011

Reviewed: Jul 10, 2013

Format: PDF

Pages: 41

Language: Chinese

€8.53 PVP Institution

Include:

Other supplements

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Technical Note

Content Marketing: What It Is and How to Do It Well (Chinese version)

By Gallo, Iñigo / Segarra, Javi / Jiang Wang, Ángela

Marketing

Collection: IESE (España)

Ref.: MN-407-ZH

Published: Feb 2, 2021

Format: PDF

Pages: 12

Language: Chinese

€8.53 PVP Institution

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Case

M-Pesa - Mobile Banking in Kenya (Chinese version)

By Sieber, Sandra / Lago, Alejandro / GO, Timothy

Information Technologies

Service and Operations Management

Innovation and Change

Collection: IESE (España)

Ref.: SI-192-ZH

Published: Apr 9, 2014

Format: PDF

Pages: 25

Language: Chinese

€8.53 PVP Institution

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