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  1. Case

    The Crutchfield Corporation

    By Pfeifer, Phillip E. / Perticucci, Roy L.
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0427-E
    Published: Aug 26, 1994
    Reviewed: Apr 12, 2013
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  2. Case

    Changing Channels: Progressive Insurance Drive Insurance

    By Farris, Paul W. / Pfeifer, Phillip E. / Zimmerman, Alan
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0756-E
    Published: Apr 14, 2008
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  3. Case

    Progressive Insurance: Not Your Standard Insurance Story

    By Farris, Paul W. / Pfeifer, Phillip E. / Zimmerman, Alan
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0758-E
    Published: Apr 14, 2008
    Format: PDF
    Pages: 10
    Language: English
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  4. Case

    Progressive Insurance: Multivariable Testing

    By Pfeifer, Phillip E.
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0762-E
    Published: Jul 17, 2008
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  5. Case

    Acquisition Cost Allocation at Progressive Insurance

    By Pfeifer, Phillip E. / Potter, Benjamin
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0785-E
    Published: Oct 25, 2010
    Reviewed: Mar 25, 2011
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
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  6. Case

    Media Modeling and Budgeting at DMI

    By Farris, Paul W. / Pfeifer, Phillip E.
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0791-E
    Published: Nov 18, 2010
    Reviewed: Nov 7, 2011
    Format: PDF
    Pages: 7
    Language: English
    €8.53 PVP Institution
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  7. Teaching Note

    Media Modeling and Budgeting at DMI - Teaching Note

    By Farris, Paul W. / Pfeifer, Phillip E.
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0791TN-E
    Published: Nov 7, 2011
    Reviewed: Nov 7, 2011
    Format: PDF
    Pages: 7
    Language: English
    €0.00 PVP Institution
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  8. Technical Note

    Customer Profit

    By Pfeifer, Phillip E. / Farris, Paul W. / Bendle, Neil
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0799-E
    Published: Apr 20, 2011
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  9. Technical Note

    Customer Lifetime Value

    By Pfeifer, Phillip E. / Farris, Paul W. / Bendle, Neil
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0800-E
    Published: Apr 20, 2011
    Reviewed: Jun 19, 2014
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  10. Case

    Pricing Jonstan's

    By Pfeifer, Phillip E. / Farris, Paul W.
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0807-E
    Published: Sep 8, 2011
    Format: PDF
    Pages: 3
    Language: English
    €8.53 PVP Institution
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