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  1. Case

    Biocon: Launching a New Cancer Drug in India

    By Gupta, Sunil / Narayandas, Das
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-508026-E
    Published: Aug 28, 2007
    Reviewed: Nov 26, 2008
    Format: PDF
    Pages: 15
    Language: English
    €8.53 PVP Institution
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    Other supplements
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  2. Case

    Cyworld: Creating and Capturing Value in a Social Network

    By Gupta, Sunil / Han, Sangman
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-509012-E
    Published: Nov 7, 2008
    Reviewed: Nov 26, 2008
    Format: PDF
    Pages: 18
    Language: English
    €8.53 PVP Institution
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  3. Case

    Backchannelmedia: Making Television 'Clickable'

    By Gupta, Sunil / Shukla, Kavita / Clayton, Zach
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-509026-E
    Published: Apr 13, 2009
    Reviewed: Aug 14, 2009
    Format: PDF
    Pages: 19
    Language: English
    €8.53 PVP Institution
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  4. Teaching Note

    Biocon: Launching a New Cancer Drug in India, Teaching Note

    By Gupta, Sunil / Narayandas, Das
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-509039-E
    Published: Jan 14, 2009
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
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  5. Case

    Hulu: An Evil Plot to Destroy the World

    By Elberse, Anita / Gupta, Sunil
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-510005-E
    Published: Oct 12, 2009
    Reviewed: Jun 29, 2010
    Format: PDF
    Pages: 29
    Language: English
    €8.53 PVP Institution
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  6. Teaching Note

    Cyworld: Creating and Capturaing Value in a Social Network, Teaching Note

    By Gupta, Sunil / Han, Sangman
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-510028-E
    Published: Aug 6, 2009
    Format: PDF
    Pages: 17
    Language: English
    €0.00 PVP Institution
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  7. Case

    YouTube: Time to Charge Users

    By Elberse, Anita / Gupta, Sunil
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-510053-E
    Published: Feb 2, 2010
    Reviewed: Oct 26, 2010
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
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  8. Case

    Bank of America: Mobile Banking

    By Gupta, Sunil / Herman, Kerry
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-510063-E
    Published: Mar 2, 2010
    Reviewed: Nov 5, 2012
    Format: PDF
    Pages: 22
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  9. Case

    Social Media

    By Gupta, Sunil / Armstrong, Kristen / Clayton, Zach
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-510095-E
    Published: Mar 4, 2010
    Reviewed: Oct 4, 2011
    Format: PDF
    Pages: 14
    Language: English
    €8.53 PVP Institution
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  10. Case

    Creating and Capturing Value in a Social Network (Spanish version)

    By Gupta, Sunil / Han, Sangman
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-510S22
    Published: Nov 7, 2008
    Reviewed: Nov 26, 2008
    Format: PDF
    Pages: 21
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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