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  1. Supplementary Case

    SVEDKA Vodka (C): Marketing Mix in the Vodka Industry

    By Farris, Paul W. / Venkatesan, Rajkumar
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0803-E
    Published: Sep 9, 2011
    Reviewed: Jun 10, 2016
    Format: PDF
    Pages: 2
    Language: English
    €6.21 PVP Institution
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  2. Teaching Note

    SVEDKA Vodka (C): Marketing Mix in the Vodka Industry - Teaching Note

    By Venkatesan, Rajkumar / Farris, Paul W. / Cucric, Dusan
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0803TN-E
    Published: Dec 15, 2011
    Reviewed: Jun 10, 2016
    Format: PDF
    Pages: 8
    Language: English
    €0.00 PVP Institution
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  3. Supplementary Case

    The Tata Nano: The People's Car (B)

    By Farris, Paul W. / Venkatesan, Rajkumar
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0804-E
    Published: May 20, 2011
    Format: PDF
    Pages: 2
    Language: English
    €6.21 PVP Institution
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  4. Technical Note

    Design of Price and Advertising Elasticity Models

    By Venkatesan, Rajkumar / Farris, Paul W.
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0805-E
    Published: Dec 7, 2011
    Reviewed: Jun 20, 2014
    Format: PDF
    Pages: 12
    Language: English
    €8.53 PVP Institution
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  5. Case

    Cardagin: Local Mobile Rewards

    By Venkatesan, Rajkumar / Ateya, Kelly / Harr, Adam
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0825-E
    Published: Dec 15, 2011
    Reviewed: Jun 3, 2014
    Format: PDF
    Pages: 14
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  6. Teaching Note

    Cardagin: Local Mobile Rewards - Teaching Note

    By Venkatesan, Rajkumar
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0825TN-E
    Published: Sep 8, 2013
    Reviewed: Jun 3, 2014
    Format: PDF
    Pages: 14
    Language: English
    €0.00 PVP Institution
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  7. Case

    Absolut Vodka: The Spirit of a Brand

    By Venkatesan, Rajkumar / Raggio, Randle D. / Noel, Katherine
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0832-E
    Published: Jun 27, 2012
    Reviewed: Dec 9, 2013
    Format: PDF
    Pages: 15
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  8. Teaching Note

    Absolut Vodka: The Spirit of a Brand - Teaching Note

    By Venkatesan, Rajkumar / Raggio, Randle D. / Noel, Katherine
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0832TN-E
    Published: Nov 2, 2013
    Reviewed: Apr 10, 2014
    Format: PDF
    Pages: 15
    Language: English
    €0.00 PVP Institution
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  9. Case

    Transformation of Marketing at the Ohio Art Company (A)

    By Farris, Paul W. / Venkatesan, Rajkumar / Moon, Dustin
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0833-E
    Published: Jul 31, 2012
    Reviewed: May 27, 2014
    Format: PDF
    Pages: 6
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  10. Teaching Note

    Transformation of Marketing at The Ohio Art Company (A) and (B) - Teaching Note

    By Venkatesan, Rajkumar / Farris, Paul W.
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0833TN-E
    Published: Mar 10, 2013
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
    See details Add to Wish List

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