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  1. Case

    Eurostar and the Channel Tunnel Incident (A) (Chinese version)

    By Rocha e Oliveira, Paulo / Lago, Alejandro / Valadas, Jorge
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: M-1251-ZH
    Published: Nov 24, 2011
    Format: PDF
    Pages: 15
    Language: Chinese
    €8.53 PVP Institution
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  2. Case

    Aje: Selling Drinks to the Base of the Pyramid (Chinese version)

    By Nueno, José Luis / Bazán, Miguel / Rodríguez, Silvia
    Marketing
    Collection: IESE (España)
    Ref.: M-1254-ZH
    Published: Jul 29, 2011
    Reviewed: Jul 10, 2013
    Format: PDF
    Pages: 41
    Language: Chinese
    €8.53 PVP Institution
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  3. Case

    Komatsu: The Rise of a Service-Dominant Logic (Japanese version)

    By Stremersch, Stefan / Keko, Elio
    Marketing
    Collection: IESE (España)
    Ref.: M-1328-JA
    Published: Mar 4, 2015
    Format: PDF
    Pages: 16
    Language: Japanese
    €8.53 PVP Institution
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  4. Technical Note

    Content Marketing: What It Is and How to Do It Well (Chinese version)

    By Gallo, Iñigo / Segarra, Javi / Jiang Wang, Ángela
    Marketing
    Collection: IESE (España)
    Ref.: MN-407-ZH
    Published: Feb 2, 2021
    Format: PDF
    Pages: 12
    Language: Chinese
    €8.53 PVP Institution
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