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  1. Article

    When the product offer isn't clear, change the way people think about it

    By Boulongne, Romain
    Collection: IESE (España)
    Ref.: 75531
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  2. Article

    Tu producto no entra en una categoría clara. ¡Cambia la forma de explicarlo!

    By Boulongne, Romain
    Marketing
    Collection: IESE (España)
    Ref.: 75541
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
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  3. Case

    Invesmerc, S.A.

    By Agell, Pere / Segarra, José Antonio
    Economics
    Decision Analysis
    Collection: IESE (España)
    Ref.: AD-205
    Published: Jan 1, 1991
    Reviewed: Dec 1, 1993
    Format: PDF
    Pages: 3
    Language: Spanish
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  4. Technical Note

    Introducción al análisis de la varianza

    By Agell, Pere / Segarra, José Antonio
    Economics
    Decision Analysis
    Collection: IESE (España)
    Ref.: ADN-216
    Published: Jan 1, 1990
    Reviewed: Sep 1, 1993
    Format: PDF
    Pages: 27
    Language: Spanish
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  5. Technical Note

    Análisis conjunto

    By Agell, Pere / Segarra, José Antonio
    Economics
    Decision Analysis
    Collection: IESE (España)
    Ref.: ADN-217
    Published: Jan 1, 1991
    Reviewed: Sep 1, 1993
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
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  6. Technical Note

    Análisis factorial de correspondencias

    By Agell, Pere / Segarra, José Antonio
    Economics
    Decision Analysis
    Collection: IESE (España)
    Ref.: ADN-232
    Published: Sep 1, 1993
    Reviewed: Sep 1, 1994
    Format: PDF
    Pages: 10
    Language: Spanish
    €8.53 PVP Institution
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  7. Technical Note

    Escalado multidimensional

    By Agell, Pere / Segarra, José Antonio
    Economics
    Decision Analysis
    Collection: IESE (España)
    Ref.: ADN-233
    Published: Sep 1, 1993
    Reviewed: Sep 1, 1993
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
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  8. Technical Note

    Análisis discriminante

    By Agell, Pere / Segarra, José Antonio
    Economics
    Decision Analysis
    Collection: IESE (España)
    Ref.: ADN-234
    Published: Sep 1, 1993
    Reviewed: Nov 1, 1995
    Format: PDF
    Pages: 17
    Language: Spanish
    €8.53 PVP Institution
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  9. Technical Note

    Medición de actidudes

    By Agell, Pere / Segarra, José Antonio
    Economics
    Decision Analysis
    Collection: IESE (España)
    Ref.: ADN-254
    Published: Mar 1, 1999
    Reviewed: Mar 1, 1999
    Format: PDF
    Pages: 20
    Language: Spanish
    €8.53 PVP Institution
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  10. Case

    Ibérica de Cadenas, S.A.

    By Jarillo, J. C. / Segarra, José Antonio
    Accounting and Control
    Collection: IESE (España)
    Ref.: C-536
    Published: Jan 1, 1982
    Reviewed: Jan 1, 1982
    Format: PDF
    Pages: 1
    Language: Spanish
    €8.53 PVP Institution
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