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  1. Article

    When the product offer isn't clear, change the way people think about it

    By Boulongne, Romain
    Collection: IESE (España)
    Ref.: 75531
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  2. Article

    Tu producto no entra en una categoría clara. ¡Cambia la forma de explicarlo!

    By Boulongne, Romain
    Marketing
    Collection: IESE (España)
    Ref.: 75541
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
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  3. Case

    La red de albergues de juventud

    By Ribera, Jaume / Xalabarder E.
    Collection: IESE (España)
    Ref.: DG-1110
    Published: Nov 1, 1994
    Reviewed: Nov 1, 1994
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
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  4. Case

    Vallformosa: Crafting a sustainability and impact strategy

    By Pacheco, Desiree / Boulongne, Romain / Arribas, Francesc M.
    Strategic Management
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: E-263-E
    Published: Dec 5, 2025
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
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  5. Teaching Note

    Vallformosa: Crafting a sustainability and impact strategy - Teaching note

    By Pacheco, Desiree / Boulongne, Romain / Arribas, Francesc M.
    Strategic Management
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: ET-69-E
    Published: Dec 5, 2025
    Format: PDF
    Pages: 17
    Language: English
    €0.00 PVP Institution
    Include:
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  6. Case

    Hospital Clinic de Barcelona

    By Bohmer, Richard M. J. / Beyersdorfer, Daniela / Ribera, Jaume
    Service and Operations Management
    Collection: HBSP (USA)
    Ref.: HBS-614058-E
    Published: Feb 11, 2014
    Reviewed: May 21, 2014
    Format: PDF
    Pages: 18
    Language: English
    €8.53 PVP Institution
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  7. Teaching Note

    TerraCycle Inc. (Abridged) - Teaching Note

    By Elizabeth M.A. Grasby / Andrew Smith
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B07B08-E
    Published: Mar 11, 2008
    Reviewed: Apr 16, 2021
    Format: PDF
    Pages: 14
    Language: English
    €0.00 PVP Institution
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  8. Teaching Note

    Adept Chemical Inc. - Teaching Note

    By Elizabeth M.A. Grasby / Lindsay Brock
    Finance
    Knowledge and Communication
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B08N19-E
    Published: Sep 18, 2008
    Reviewed: Apr 17, 2019
    Format: PDF
    Pages: 17
    Language: English
    €0.00 PVP Institution
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  9. Teaching Note

    Forest City Tennis Club - Pro Shop and Bar Lounge - Teaching Note

    By Richard H. Mimick / Elizabeth M.A. Grasby / Lindsay Brock
    Accounting and Control
    Entrepreneurship
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B09B08-E
    Published: Jun 2, 2009
    Reviewed: Aug 23, 2024
    Format: PDF
    Pages: 7
    Language: English
    €0.00 PVP Institution
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  10. Teaching Note

    Prelko Marketing Systems Inc. - Teaching Note

    By Elizabeth M.A. Grasby / Eli Gladstone
    Accounting and Control
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B12B004-E
    Published: Apr 17, 2012
    Reviewed: Nov 26, 2019
    Format: PDF
    Pages: 6
    Language: English
    €0.00 PVP Institution
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