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  1. Article

    Tu producto no entra en una categoría clara. ¡Cambia la forma de explicarlo!

    By Boulongne, Romain
    Marketing
    Collection: IESE (España)
    Ref.: 75541
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List
  2. Case

    Vallformosa: Competir en un mercado de gigantes

    By Arribas, Francesc M. / Boulongne, Romain / Canals, Jordi
    Corporate Governance
    Strategic Management
    Collection: IESE (España)
    Ref.: SM-1773
    Published: Feb 3, 2025
    Format: PDF
    Pages: 20
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List

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