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  1. Case

    La transformación de IBM

    By Yoffie, David B. / Pearson, Andrall E.
    Knowledge and Communication
    Collection: HBSP (USA)
    Ref.: HBS-305S06
    Published: Nov 6, 1990
    Reviewed: Sep 9, 1991
    Format: PDF
    Pages: 22
    Language: Spanish
    €8.53 PVP Institution
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  2. Case

    Colisión en la aviación comercial: Boeing-Airbus-McDonnell Douglas - 1991 (A)

    By Yoffie, David B. / Vayle, Eric J.
    Economics
    Collection: HBSP (USA)
    Ref.: HBS-306S07
    Published: May 30, 1991
    Reviewed: Oct 27, 1993
    Format: PDF
    Pages: 21
    Language: Spanish
    €8.53 PVP Institution
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  3. Case

    La balanza de pagos: contabilidad y presentación

    By Yoffie, David B. / Austin, Jane K.
    Economics
    Collection: HBSP (USA)
    Ref.: HBS-311S03
    Published: Aug 8, 1983
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  4. Case

    The Power of Direct Sales (Spanish version)

    By Deighton, John / Abbott, Sarah L.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-413S02
    Published: Apr 19, 2011
    Format: PDF
    Pages: 10
    Language: Spanish
    €8.53 PVP Institution
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  5. Case

    Designs by Kate: The Power of Direct Sales

    By Deighton, John / Abbott, Sarah L.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4284-E
    Published: Apr 19, 2011
    Format: PDF
    Pages: 10
    Language: English
    €8.53 PVP Institution
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  6. Teaching Note

    DBK: The Power of Direct Sales, Teaching Note

    By Deighton, John / Abbott, Sarah L.
    Collection: HBSP (USA)
    Ref.: HBS-4285-E
    Published: Apr 19, 2011
    Format: PDF
    Pages: 12
    Language: English
    €0.00 PVP Institution
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  7. Case

    La conducta del consumidor, ejercicio (A)

    By Deighton, John / Fournier, Susan
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-503S19
    Published: Aug 25, 1995
    Reviewed: Jan 29, 1997
    Format: PDF
    Pages: 2
    Language: Spanish
    €8.53 PVP Institution
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  8. Supplementary Case

    La conducta del consumidor, ejercicio (B)

    By Deighton, John / Fournier, Susan
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-503S20
    Published: Aug 25, 1995
    Reviewed: Jan 29, 1997
    Format: PDF
    Pages: 2
    Language: Spanish
    €6.21 PVP Institution
    Include:
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  9. Supplementary Case

    Consumer Behavior Exercise (C) (Spanish version)

    By Deighton, John / Fournier, Susan
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-503S21
    Published: Aug 25, 1995
    Reviewed: Jan 29, 1997
    Format: PDF
    Pages: 2
    Language: Spanish
    €6.21 PVP Institution
    Include:
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  10. Supplementary Case

    La conducta del consumidor, ejercicio (D)

    By Deighton, John / Fournier, Susan
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-503S22
    Published: Aug 25, 1995
    Reviewed: Jan 29, 1997
    Format: PDF
    Pages: 2
    Language: Spanish
    €6.21 PVP Institution
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