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Showing 39 of 45 results

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  1. Case

    Four Products: Predicting Diffusion (2018)

    By Gourville, John T.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-519018-E
    Published: Aug 24, 2018
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  2. Case

    Idle Hands Craft Ales

    By Gourville, John T.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-519027-E
    Published: Aug 23, 2018
    Reviewed: Jul 23, 2019
    Format: PDF
    Pages: 18
    Language: English
    €8.53 PVP Institution
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  3. Case

    Predicting Diffusion (2011) (Spanish version)

    By Gourville, John T.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-519S07
    Published: Nov 16, 2011
    Reviewed: May 27, 2003
    Format: PDF
    Pages: 7
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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  4. Case

    Apex Ski Boots

    By Barasz, Kate / Gourville, John T.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-520013-E
    Published: Aug 26, 2019
    Reviewed: Jul 1, 2010
    Format: PDF
    Pages: 20
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  5. Case

    Bringing Digital to Wimbledon (Spanish version)

    By Gourville, John T. / Arnold, David J.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-520S16
    Published: Feb 21, 2017
    Reviewed: Sep 21, 2017
    Format: PDF
    Pages: 30
    Language: Spanish
    €8.53 PVP Institution
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  6. Teaching Note

    Marketing Reading: Consumer Behavior and the Buying Process

    By Gourville, John T. / Norton, Michael I.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-8168-E
    Published: Sep 15, 2014
    Reviewed: Dec 19, 2019
    Format: PDF
    Pages: 5
    Language: English
    €0.00 PVP Institution
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  7. Teaching Note

    Marketing Reading: Pricing Strategy, Teaching Note

    By Dolan, Robert J. / Gourville, John T.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-8204-E
    Published: Sep 22, 2014
    Reviewed: Jul 10, 2015
    Format: PDF
    Pages: 6
    Language: English
    €0.00 PVP Institution
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  8. Article

    Holding Fast (HBR Case Study and Commentary)

    By Lutz, Robert A. / Christensen, Clayton M. / Wittes, Jason ...
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-R0506A-E
    Published: Jun 1, 2005
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  9. Article

    Understanding the Psychology of New-Product Adoption (Spanish version)

    By Gourville, John T.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-R0606F
    Published: Jun 1, 2006
    Reviewed: Mar 24, 2015
    Format: PDF
    Pages: 9
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List

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