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318 items were found using the following search criteria
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Puritan Drug Co. (Spanish version)
Moriarty, Rowland T., Jr.Case HBS-519S09MarketingDavid Thomas takes his first sales management assignment and is faced with a sales rep revolt because of a possible territory reorganization. In addition, his sales division is performing well below the national average. Rewritten version of a case by R.Z. Sorenson.Starting at €8.20
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Intel Corp.: Going into OverDrive (Spanish version)
Dhebar, AnirudhCase HBS-520S13MarketingIn May 1992, Intel Corp., the leading supplier of microprocessors for IBM-compatible personal computers, announced the retail availability of OverDrive processors, a new line of performance upgrades for the Intel 486 series of microprocessors. The case chronicles the evolution of Intel microprocessors and math coprocessors. Next, it describes the genesis of the "speed-doubling" technique that is employed in the OverDrive Processor and it details ...Starting at €8.20
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Saturn Corp.'s Module II Decision (Spanish version)
McGahan, Anita M.; Keller, GregCase HBS-719S18StrategyIn the Spring of 1994, Saturn Corp. was setting sales records by attracting more than 25,000 buyers per month. Saturn officials believed there was a long-term opportunity to sell 400,000 to 500,000 cars per year in the United States and selected international markets. Saturn managers had been reviewing options for a second assembly plant (known as "Module II") with General Motors (GM) since the beginning of the year. One possibility was to expand...Starting at €8.20
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Light Beer Decision (Spanish version)
Cyr, Linda A.; Lassiter, Joseph B.; Roberts, Michael J.Case HBS-805S04EntrepreneurshipBoston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and introduces the ZMET. Includes color exhibits.Starting at €8.20
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Managing Employee Retention (Spanish version)
Frei, Frances X.; Campbell, DennisCase HBS-607S04Service and Operations ManagementUsed as part of the third module of a course on Managing Service Operations, which addresses how managers can inform their decisions with customer data (606-097). Provides a retailing context in which employee retention strategies are explored through analyzing detailed store-level data.Starting at €8.20
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Studio Moderna--A Venture in Eastern Europe
Isenberg, Daniel J.Case HBS-808110-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. Studio Moderna is the leading electronic retailer in 20 countries in and around Central and Eastern Europe, and use a multi-channel business strategy, organizational structure, and IT system. When management conflicts arise, Sandi Cesko, CEO and co-founder must decide whether to change his in-sourcing strategy to out-sourcing.Starting at €8.20
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Caffeine with a Conscience
Wicks, Andrew C.; Mead, JennyCase DARDEN-E-0327-EBusiness Ethics and Corporate Social ResponsibilityIs "Fair Trade" really fair? This case examines the concept, history, and logistics of the Fair Trade movement, specifically for coffee. Fair Trade began as an attempt to ensure farmers received fair compensation for their crops and credit when needed. Fair Trade also provided opportunities to help coffee growers learn best practices and sustainable farming methods (minimal damage to the environment, for example). But Fair Trade had its critics, ...Starting at €8.20
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Catalina Marketing Corporation: Developing a Retailer Value Proposition
Venkatesan, Rajkumar; Leliveld, IngmarCase DARDEN-M-0764-EMarketingThis case tracks the relationship between Catalina, a provider of customized coupons for consumer packaged goods manufacturers, and the Meijer Stores supermarket chain. An optional instructor-only multimedia product is available featuring top company executives talking about the co-creation of this new product with a major customer. Class discussion centers on the challenges of executing a co-creation initiative in business-to-business settings. ...Starting at €8.20
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Whole Foods Acquires Wild Oats (B)
Kimbrough, Michael D.; Balachandran, Sudhakar; Srinivasan, Madhav; Gordon, RachelCase HBS-109030-EAccounting and ControlStarting at €5.74
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Wal-Mart in 2005 (B)
Freeman, R. Edward; Mead, JennyCase DARDEN-E-0332-EBusiness Ethics and Corporate Social ResponsibilityAs it headed into 2005, Wal-Mart faced an array of difficult stakeholder issues, bad publicity, and a stagnating stock price. Despite good 2004 financials, fundamental issues assailed the company. More than anything, Wal-Mart needed to address the issues that had arisen over the years, and hopefully in so doing, stanch the flow of negative publicity by obliterating its reputation as the “neighborhood bully” and dropping its perennial cloak of “co...Starting at €5.74