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Royal DSM N.V.: Information Technology Enabling Business Transformation
Applegate, Lynda M.; Watson, Edward; Vatz, Mara E.Case HBS-807167-EDescribes how Royal DSM NV, an $8 billion dollar global corporation, leveraged information technology to enable a major corporate portfolio transformation between 2000 and 2006.Starting at €8.20
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Philips-Visicu
Herzlinger, Regina E.; Kindred, Natalie; McKinley, Sara MCase HBS-313015-EStrategyWould the advent of global payment models and ACOs create sufficient demand for a telemedicine offering covering the care continuum, from hospitals to the home? This was the decision facing Royal Philips Electronics (Philips), the Netherlands-based producer of lighting, consumer electronics, and health care products, in 2012. Philips already offered several remote monitoring systems for hospitals, including the eICU, which it obtained through the...Starting at €8.20
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Rituals: Enrich Your Life
Nueno, José Luis; del Castillo J.I.Case M-1176-EInformation Technologies, MarketingRituals, an innovative concept in the area of home and body cosmetics, was born within the European Home and Personal Care (HPC) division of Unilever. In 2003 the company faced several challenges as it prepared to roll out its brand to other European nations, reconsider its distribution channels or find financial resources or partners to boost growth. The case first describes the creative process behind the build-up of the Rituals brand and the c...Starting at €8.20
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Telefónica Chequia: la revolución FREE (A)
Segarra, José Antonio; Valentí, AlbertCase M-1306Innovation and Change, Marketing, StrategyLuis Malvido, presidente ejecutivo de Telefónica Chequia, debía tomar una decisión trascendental para el futuro de la compañía. Varios años marcados por una rivalidad competitiva habían supuesto un impacto negativo en la rentabilidad de los operadores y el regulador estaba dispuesto a abrir el mercado a un nuevo competidor nacional a través de la subasta de una nueva licencia. Para ello, la empresa había preparado, en el más absoluto secreto, un ...Starting at €8.20
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Telefónica Chequia: la revolución Free (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307Innovation and Change, Marketing, StrategyEn la parte B del caso se explica qué sucedió ocho semanas después del lanzamiento de los nuevos planes tarifarios Free: la decisión de Luis Malvido, presidente ejecutivo de Telefónica Chequia; la reacción de la competencia; la evolución del mercado y los consumidores; o las nuevas informaciones sobre la subasta, entre otras. También se exponen los primeros resultados que obtuvo Telefónica.Starting at €5.74
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Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Stremersch, Stefan; Camacho, NunoCase M-1286-EMarketingSet in late 2011, this case study enables the discussion of a bank's possibilities to develop new business amid drastic technological and macroeconomic changes promising to revolutionize the whole payment value chain. In particular, several emerging technologies - such as near-field communication (NFC) - promised to turn mobile payments into a trillion-dollar industry in a period of less than five years. The case invites students to step into the...Starting at €8.20
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Telefonica Czech Republic: The Free Revolution (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307-EInnovation and Change, Marketing, StrategyPart B of the case describes what happened eight weeks after the launch of the new Free pricing plans: the decision made by Luis Malvido, CEO of Telefónica Czech Republic; the competition's reaction; the evolution of the market and consumers; new information on the auction, etc. It also presents Telefónica's initial results.Starting at €5.74
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Telefonica Czech Republic: The FREE Revolution (A)
Segarra, José Antonio; Valentí, AlbertCase M-1306-EInnovation and Change, Marketing, StrategyThe case describes the concerns facing an executive of the Moreno group of companies who is not a member of the owning family when a strategic plan he has presented to the owners is rejected. It also illustrates the role played by the owning family in the governance structure of a family firm.Starting at €8.20
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LPP Reserved: Estrategias de crecimiento de un minorista de moda en Europa central y oriental
Renart, Lluís G.Case M-1213Corporate GovernanceEn 1989, dos emprendedores polacos crearon una empresa de importación de prendas de vestir. A partir de 1999 empezaron a abrir sus propias tiendas detallistas. En el año 2001 la empresa empezó a cotizar en la bolsa de Varsovia. En 2007, la empresa ya disponíade tres cadenas detallistas de prendas de vestir de moda, con un total de 345 tiendas, una facturación de casi 400 millones de euros y unos beneficios de unos 40 millones de euros. En marzo d...Starting at €8.20
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LPP Reserved: Growth Strategies of a Fashion Retailer in Central and Eastern Europe
Renart, Lluís G.Case M-1213-ECorporate GovernanceIn 1989 two Polish entrepreneurs set up a company to import clothing. From 1999 they began to open their own retail stores. In 2001 the company went public on the Warsaw Stock Exchange. By 2007 it had three fashion retail chains with a total of 345 stores, a turnover of nearly ¿400m and profits of about ¿40m. In March 2008 the management was looking at the issue of how to continue growing, and in particular whether or not to buy another Polish fa...Starting at €8.20