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El Agro Food Cluster en la región Central de Dinamarca (B)
Berrone, Pascual; Blázquez, María LuisaCase SM-1617Economics, Innovation and Change, StrategyEn el caso se describe una iniciativa en Jutlandia Central que consiste en un parque empresarial que aspira a convertirse en un (micro)clúster. Paul Cornillon, presidente del consejo del Danish Food Cluster, tiene que sacar adelante la iniciativa ahora que el clúster se ha lanzado oficialmente. Para la redacción del caso se han tomado como base datos ya publicados y entrevistas con miembros del Gobierno, el equipo gestor del Agro Food Park y otr...Starting at €5.74
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Creatively Solving Complex Problems at Great United Bank
Vilà, Joaquim; Doval, HismaelCase SM-1651-EDecision Analysis, Innovation and Change, StrategyWorking at the U.K. subsidiary of Great United Bank's private banking services division, Henry Duval needs to produce a comprehensive project brief for the Steering Committee about a design thinking project aimed at creating a banking mobile phone application for millennials.Starting at €8.20
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The Agro Food Cluster in Central Denmark (B)
Berrone, Pascual; Blázquez, María LuisaCase SM-1617-EEconomics, Innovation and Change, StrategyThe case describes an initiative in Central Denmark that consists of a business park that has aspirations of becoming a (micro) cluster. Paul Cornillon, chairman of the Board for the Danish Food Cluster, needs to move the initiative forward now that the cluster has been officially launched. The case was written based on published data and interviews conducted with members of the government, the management team at the Agro Food Park and other stak...Starting at €5.74
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Superdry: un japonés de Cheltenham
Ferraro, Fabrizio; Domínguez de la Maza, ManuelCase SM-1653StrategyEl caso se centra en la situación de la firma de ropa Superdry en 2016, año en el que enfrenta diversas oportunidades de crecimiento y la necesidad de decidir cuál seguir. La firma, fundada en el Reino Unido en 2003, había experimentado una década de rápido crecimiento, a través de tiendas propias y franquiciadas. El caso, que recoge su evolución, permite discutir los desafíos del crecimiento en el sector de la confección.Starting at €8.20
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El Agro Food Cluster en la región Central de Dinamarca (A)
Berrone, Pascual; Blázquez, María LuisaCase SM-1589Economics, Innovation and Change, StrategyEl caso describe una iniciativa en Dinamarca Central que consiste en un parque empresarial con la aspiración de convertirse en un (micro)clúster. Soren Madsen, el "clusterpreneur" (empresario especializado en clústeres) que dirige el parque, tiene ambiciosos planes de crecimiento, pero se enfrenta a numerosos desafíos, como la financiación, el posicionamiento del parque, la falta de reconocimiento como un verdadero clúster, la atracción de talent...Starting at €8.20
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Superdry: A Japanese Brand From Cheltenham
Ferraro, Fabrizio; Domínguez de la Maza, ManuelCase SM-1653-EStrategyThe case focuses on the clothing firm Superdry in 2016 as it faces various growth opportunities and needs to decide which one to follow. The firm, founded in the United Kingdom in 2003, had experienced a decade of fast growth, through its own stores and franchises. The case provides an opportunity to discuss growth challenges in the clothing sector.Starting at €8.20
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Iceland: From Financial Meltdown to Geothermal Energy
Subirà, Antoni; Blázquez, María Luisa; Diego, Enrique deCase SM-1591-EEconomics, Leadership and People Management, StrategyThis case describes the origins of a cluster initiative in the geothermal energy industry in Iceland and its initial steps in 2010. The case examines the specific characteristics of the country and recent events in its history, and it describes the geothermal industry and the traditional "cluster approach" up to 2010. It then describes the actions undertaken by Gekon, the company that is leading the cluster initiative, the steps in the process, ...Starting at €8.20
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The Agro Food Cluster in Central Denmark (A)
Berrone, Pascual; Blázquez, María LuisaCase SM-1589-EEconomics, Innovation and Change, StrategyThe case describes an initiative in Central Denmark that consists of a business park that has aspirations of becoming a (micro) cluster. Soren Madsen, the "clusterpreneur" in charge of running the park, has ambitious growth plans but he faces a number of challenges including aspects such as financing, positioning of the park, lack of recognition as a true cluster, attraction of talent and little interest from big companies, among others. All the...Starting at €8.20
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Virgin's Pursuit: Sir Richard Branson's Dilemmas in Creating a Presence in Retail Financial Services
Bátiz-Lazo, Bernardo; Kase, KimioCase SM-1559-ECorporate GovernanceIn the forty years to 2010, Virgin Group's Sir Richard Branson (b. 1950) turned from a 'high school dropout' to a billionaire and global legend. The creation of over 300 business interests in parts as far afield as the UK, South Africa, Australia and the USA resulted from a unique management style. Branson and the Virgin brand often associate with music (such as records and music stores) and travel (airlines, trains and booked holidays) but betwe...Starting at €8.20