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IESE Insight. Issue 14. Third Quarter 2012
IESE InsightMagazine REV-34-EInnovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyJay Rao (Babson) defines his terms, so that everyone understands exactly what is meant by the discipline of innovation, before trying to put it into practice. IESEs Carlos García Pont & Paulo Rocha e Oliveira reveal the barriers that prevent organizations from having a market mind-set, which is essential for maintaining a cycle of innovation. Robert G. Cooper (Michael G. DeGroote School of Business, McMaster University) identifies five vectors t...Starting at €22.00
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IESE Insight. Número 2. Tercer trimestre 2009
IESE InsightMagazine REV-2Accounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyLa revista número dos de IESE Insight le descubre el poder del esfuerzo compartido para multiplicar capacidades e incrementar el valor de los negocios, a través de alianzas, colaboraciones y co-creación. En este dossier el lector conocerá las claves de las estrategias de asociación de la mano de Kathleen M. Eisenhardt (Stanford) y Pinar Ozcan (IESE); el ¿poder del dos¿, de Thomas Vollmann y Carlos Cordón (IMD), como modelo para mantener re...Starting at €22.00
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IESE Insight. Issue 2. Third quarter 2009
IESE InsightMagazine REV-2-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyThis edition of the IESE Insight review shows how working together with others can multiply your company¿s own best effort. A study by Kathleen M. Eisenhardt (Stanford) and Pinar Ozcan (IESE) reveals how even small firms with few resources can use strategic alliances to strengthen their market position, gain new capabilities and resources, and grow during difficult times. Thomas Vollmann and Carlos Cordón (IMD) present a tested process to ...Starting at €22.00
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IESE Insight. Issue 5. Second quarter 2010
IESE InsightMagazine REV-5-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People Management, Marketing, StrategyGives you the bigger mindset you need to adapt to the challenges of operating cross-culturally. Richard M. Steers and Carlos Sanchez-Runde explore the implications of culture for managing and motivating employees around the world. Marieke de Mooij urges managers to take a culturally segmented approach in their global marketing effort. Sophia Kusyk challenges three myths about doing business across cultures and provides some ethical decision-makin...Starting at €22.00
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IESE Insight. Issue 32. First Quarter 2017
IESE InsightMagazine REV-69-EInformation Technologies, Innovation and Change, Leadership and People Management, Marketing, StrategyTech is changing how we do business. Break out of your bubble and learn to manage better in a digital age. Julián Villanueva and Luis Ferrándiz explain the best practices and missteps on the Stairway to Digitalization. Íñigo Gallo and Claudia Townsend highlight the critical differences between how material and experiential goods are evaluated and consumed. Bernd Skiera and Daniel M. Ringel describe how they used clickstream data to yield informat...Starting at €22.00
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IESE Insight. Issue 21. Second Quarter 2014
IESE InsightMagazine REV-47-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Finance, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, StrategyBoards need to close the rifts left by the crisis and be open to change, for the long-term success of business. Jordi Canals casts a clearer vision of the firm's purpose, calling for a drastic rethink of how the board can add long-term value. José M. Campa explains the trend toward greater transparency and an expanded role for shareholders. Gaizka Ormazabal and Allan L. McCall believe proxy advisors' voting recommendations need to be handled with...Starting at €22.00
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IESE Insight. Issue 22. Third Quarter 2014
IESE InsightMagazine REV-49-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Entrepreneurship, Innovation and Change, Marketing, StrategyWhen the bar is raised, you have to jump higher. This magazine will inspire you to think like an entrepreneur. M. Julia Prats, Marc Sosna and Sylwia Sysko-Romanczuk share the insights of business pioneers who launched private companies in Central and Eastern Europe after the fall of the Berlin Wall. Tony Dávila and Marc Epstein challenge the myth that breakthrough innovation is the sole terrain of start-ups and show that established companies can...Starting at €22.00
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IESE Insight. Issue 3. Fourth quarter 2009
IESE InsightMagazine REV-3-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyThe loss of trust is one of the fallouts of the crisis. This edition of the IESE Insight review provides tools to clear the rubble and rebuild confidence. Among the leading authors tackling trust are: Robert Solow, winner of the 1987 Nobel Memorial Prize in Economic Sciences; Sandro Castaldo, director of the Marketing Department at the SDA Bocconi School of Management in Milan; Benito Arruñada, professor of Business Organization at Pompeu ...Starting at €22.00
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IESE Insight. Número 32. Primer trimestre 2017
IESE InsightMagazine REV-69Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Strategy¿Cómo ha cambiado el "viaje del cliente"? ¿De qué manera podemos adaptarnos a la realidad de hoy? Julián Villanueva y Luis Ferrándiz proponen a las empresas subir la "escalera de la digitalización" para obtener una propuesta de negocio en torno al nuevo consumidor. Mientras, Íñigo Gallo y Claudia Townsend desvelan cuándo es conveniente dirigirse al corazón del cliente. Y Bernd Skiera y Daniel M. Ringe proponen a las empresas aprovechar el big ...Starting at €22.00
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IESE Insight. Número 5. Segundo trimestre 2010
IESE InsightMagazine REV-5Business Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People Management, Marketing, StrategyEn dirección de empresas, lo que funciona en una cultura no tiene por qué ser válido en otra. El número 5 de la revista IESE Insight analiza algunos de los retos que plantea la dirección de empresas internacionales desde la perspectiva del liderazgo, la gestión de personas, el marketing y la ética empresarial. Carlos Sánchez-Runde y Richard M. Steers revisan el papel de la cultura en el rol de los directivos y en la motivación de los empleados qu...Starting at €22.00