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The Art of Commerce
Harvard Business ReviewArticle HBS-F1403Z-EAn elaborately engraved Spanish stock certificate issued in 1758 could almost be a template for modern stock certificates. Here's the story that its iconography reveals about the royal trading company it came from. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20
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A Strategic Approach to Sustainability
Rosenberg, MikeArticle ART-2850-EBusiness Ethics and Corporate Social Responsibility, StrategyThis article explores how senior managers might choose to address the challenge of environmental sustainability, not just for the sake of it being a moral imperative, but to perform their fiduciary responsibilities and to prepare their companies for the disruptive changes that the future holds. Given the gulf between how senior managers perceive the world and how activists, journalists and legislators see it, the path toward better environmental ...Starting at €8.20
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Seis estrategias para afrontar la sostenibilidad
Rosenberg, MikeArticle ART-2850Business Ethics and Corporate Social Responsibility, StrategyLa intención de este artículo es ayudar a los altos directivos a afrontar el reto de la sostenibilidad ambiental, no tanto por deber moral como para ejercer sus responsabilidades fiduciarias y preparar a sus empresas para los cambios disruptivos del futuro. Dado el abismo que les separa de activistas, periodistas y legisladores en su percepción del mundo, la elección de la estrategia más adecuada para mejorar el rendimiento ambiental se antoja co...Starting at €8.20
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Viaje al futuro con la planificación de escenarios
Rosenberg, MikeArticle ART-2079StrategyAunque los planificadores suelen utilizarlos para sus estimaciones de resultados, los métodos de previsión convencionales tienen importantes limitaciones y no son una guía fiable para el largo plazo. En su lugar, el autor recomienda la planificación de escenarios como un método superior para vislumbrar el entorno de negocio en el futuro y tomar mejores decisiones estratégicas. A partir de la experiencia de Shell en esta área, expone un sencillo p...Starting at €8.20
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Tres claves para blindar la cadena de suministro internacional
Rosenberg, MikeArticle ART-3095Service and Operations Management, StrategyEn un mundo con una estructura geopolítica cada vez más inestable, los directivos pueden sentirse poco preparados para gestionar atentados terroristas, disturbios y otros acontecimientos capaces de interrumpir la cadena de suministro y poner en riesgo las operaciones. Y es que, pese al aumento de las tensiones geopolíticas y de la fragilidad de las cadenas de suministro, los equipos directivos parecen prestar escasa atención a tales amenazas. En ...Starting at €8.20
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3 Keys to Shockproof Your Global Supply Chain
Rosenberg, MikeArticle ART-3095-EService and Operations Management, StrategyAs the world shifts to a less stable geopolitical structure, executives may find themselves ill-equipped to handle critical events, from terrorist attacks to civil unrest, which could disrupt supply chains and put operations at risk. Despite growing tensions in the world and the increasing fragility of global supply chains, management teams don't seem to pay sufficient attention to geopolitical threats, for a variety of reasons. This article expl...Starting at €8.20
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Using Scenarios to Plan for Tomorrow
Rosenberg, MikeArticle ART-2079-EStrategyWhile business planners often resort to forecasting to estimate outcomes at some future point in time, the author believes forecasting has serious limitations and is not a reliable guide for the long-term future. Instead, he recommends scenario planning as a superior way of envisaging the future, in order to help managers see the business environment more clearly and make better strategic choices. Using the considerable experience of Shell in thi...Starting at €8.20
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Recruiting
Cappelli, Peter; Harvard Business Review; Holmes, Dane E.Article HBS-R1903B-ELeadership and People ManagementBusinesses have never done as much hiring as they do today and never done a worse job of it, says Peter Cappelli of Wharton in "Your Approach to Hiring Is All Wrong." Much of the process is outsourced to companies such as Randstad, Manpower, and Adecco, which in turn use subcontractors to scour LinkedIn and social media for potential candidates. When applications come--always electronically--software sifts through them for keywords that hiring ma...Starting at €8.20
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A Novel Way to Boost Client Satisfaction
Harvard Business ReviewArticle HBS-F1902A-EService and Operations ManagementResearchers have learned to mine a unique set of data that serves as a slow-motion replay of how an organization and its people function: the company's e-mail. Although e-mail analysis has largely focused on internal communications, a new study uses it to examine how employees interact with clients. Researchers studied the e-mail behaviors of teams working with key client accounts at a global professional services firm. Each month during the stud...Starting at €8.20
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A Manager's Guide to Augmented Reality
Porter, Michael E.; Heppelmann, James; Harvard Business Review; Jouret, Guido; Morse, GardinerArticle HBS-R1706B-EInformation TechnologiesWhile the physical world is 3-D, most data is trapped on 2-D pages and screens. This gulf between the real and digital worlds limits our ability to exploit the volumes of information available to us. Augmented reality, a set of technologies that superimposes digital data and images on physical objects, is closing this gap. By putting information directly into the context in which we'll apply it, AR increases our ability to absorb and act on it. A...Starting at €8.20