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H-E-B: Creating a Movement to Reduce Obesity in Texas
Alvarez, Jose B.; Riis, Jason; Salmon, Walter J.Case HBS-512034-EMarketingTo maximize their effectiveness, color cases should be printed in color. In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to educate and inform customers on how to lead a healthier lifestyle. What CEO Craig Boyan had in mind was creating a state...Starting at €8.20
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Serviteléfono S.A.
Labayen T. E.; Baucells Alibés, ManelCase AD-276-EDecision Analysis, EconomicsA 24/7 call center operated by a firm providing high-tech services by means of cellular phones has to allocate operators to shifts in such a way as to minimize costs. The firm runs on small profit margins, so saving a few percent through good scheduling can make an enormous difference in terms of profitability. In doing so, the firm has to make sure that the day is covered and the regulations concerning working time are met. The assignment can be...Starting at €8.20
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Ocado
Alvarez, Jose B.; Bell, David E.; McLoughlin, Damien P.Case HBS-516059-EMarketingIn 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated warehouse operation, intelligent software for efficient order delivery, and a customer-friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-i...Starting at €8.20
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Serviteléfono S.A.
Labayen T. E.; Baucells Alibés, ManelCase AD-276Decision Analysis, EconomicsUn «call center» de una empresa dedicada a ofrecer servicios de información de alto valor añadido mediante telefonía móvil, 24 horas al día 7 días a la semana, tiene que distribuir a los operadores por turnos para minimizar sus costes. Los beneficios marginales de la empresa son bajos, por tanto, el ahorro de unos porcentajes mediante un buen «planning» puede representar una gran diferencia desde el punto de vista de la rentabilidad. Por ello, la...Starting at €8.20
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The Hain Celestial Group
Bell, David E.; Alvarez, Jose B.; Weber, James; Shelman, MaryCase HBS-516007-EStrategyHain Celestial manufactured natural and organic food and personal care products to be sold to retailers of these products. The company had grown successfully and profitably through acquisitions and organically for two decades. In late 2015, Hain faced challenges on several fronts. First, new consumers were interested in these products and these consumers had characteristics different from those of historical consumers in the segment. Second, the ...Starting at €8.20
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Ocean Mist Farms
Bell, David E.; Alvarez, Jose B.; Shelman, Mary; Norris, MichaelCase HBS-513027-EMarketingIn late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity.Starting at €8.20
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Club Solidario: Using IP Optimization to Assign Students to Families
Carbó D.; Domingo E.; García, Carolina; Baucells Alibés, Manel; Baigorri, J.; Villavieja D.; Rubiralta P.Case AD-300-EBusiness Ethics and Corporate Social ResponsibilityDavid and some others in the group were involved in Club Solidario. David convinced the group that it would be nice to use optimization to arrange the teams of students that were supposed to visit families in need.Starting at €8.20
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Advanced Water Solutions, Inc. - Teaching Note
Chatburn, Lucy; Baucells Alibés, ManelTeaching Note ADT-18-EDecision Analysis, EconomicsNote prepared as an aid to instructors in the classroom use of case AD-289-E Advanced Water Solutions, Inc.Starting at €0.00
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Intertel: The Rate to Peru - Teaching Note
Atanasov, K.; Heukamp, Franz; Baucells Alibés, ManelTeaching Note ADT-20-EDecision Analysis, EconomicsNote prepared as an aid to instructors in the classroom use of case AD-292-E: Intertel: The Rate to Peru.Starting at €0.00
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Credit Risk Analysis at ICAX Bank and Trust - Teaching Note
Chatburn, Lucy; Baucells Alibés, ManelTeaching Note ADT-19-EDecision Analysis, EconomicsNote prepared as an aid to instructors in the classroom use of case AD-290-E Credit Risk Analysis at ICAX Bank and Trust.Starting at €0.00