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Teletrabalho e as suas implicações na empresa, O
Moreno S.; García Prat, Antoni; Quintanilla, JavierTechnical Note DPN-53-PPInformation Technologies, Leadership and People ManagementExplica o conceito de teletrabalho, as suas diferentes modalidades, as implicações da incorporação de um programa de teletrabalho tanto na empresa como na pessoa que efectua o teletrabalho. Faz uma análise teórica com ensaios através de práticas de teletrabalho desenvolvidas em diferentes empresas. Explica a situação actual, as tendências e as preferências empresariais acerca do teletrabalho.Starting at €8.20
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H-E-B: Creating a Movement to Reduce Obesity in Texas
Alvarez, Jose B.; Riis, Jason; Salmon, Walter J.Case HBS-512034-EMarketingTo maximize their effectiveness, color cases should be printed in color. In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to educate and inform customers on how to lead a healthier lifestyle. What CEO Craig Boyan had in mind was creating a state...Starting at €8.20
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Multiasistencia: 1994-2002 (B)
Molero E.; Quintanilla, JavierCase DPO-13Leadership and People ManagementContinuación del caso Multiasistencia: 1994-2002 (A). En esta parte (B) se describen los nuevos retos que se plantea la presidencia de Multiasistencia ante los problemas generados en la compañía durante los cuatro últimos años.Starting at €5.74
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Multiasistencia: 1994-2002 (A)
Molero E.; Quintanilla, JavierCase DP-152Leadership and People ManagementEl caso describe, de manera simultánea, la evolución de la estrategia de negocio y la configuración de los recursos humanos en Multiasistencia, empresa líder mundial en el servicio de reparaciones del hogar. Esta evolución permite analizar, a lo largo del tiempo, el alineamiento entre la estrategia de negocio y la cultura y sistema de recursos humanos de la empresa. Finaliza con los retos y alternativas que se plantea el presidente de Multiasiste...Starting at €8.20
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Ocado
Alvarez, Jose B.; Bell, David E.; McLoughlin, Damien P.Case HBS-516059-EMarketingIn 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated warehouse operation, intelligent software for efficient order delivery, and a customer-friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-i...Starting at €8.20
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The Hain Celestial Group
Bell, David E.; Alvarez, Jose B.; Weber, James; Shelman, MaryCase HBS-516007-EStrategyHain Celestial manufactured natural and organic food and personal care products to be sold to retailers of these products. The company had grown successfully and profitably through acquisitions and organically for two decades. In late 2015, Hain faced challenges on several fronts. First, new consumers were interested in these products and these consumers had characteristics different from those of historical consumers in the segment. Second, the ...Starting at €8.20
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Ocean Mist Farms
Bell, David E.; Alvarez, Jose B.; Shelman, Mary; Norris, MichaelCase HBS-513027-EMarketingIn late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity.Starting at €8.20
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Las políticas de Dirección de Personas en la era digital
Pin Arboledas, José Ramón; Quintanilla, Javier; Rodríguez-Lluesma, Carlos; Stein, GuidoTechnical Note DPON-157Innovation and Change, Leadership and People ManagementLas políticas de dirección de personas en la era digital analiza los cambios que se están produciendo en este ámbito y el rol que en ello desempeña el departamento de recursos humanos en esta era. Se repasan las políticas que se están viendo afectadas por la transformación digital y se reflexiona acerca del papel de la dirección de personas en todo ello. A través de cuatro grandes apartados (carreras profesionales o fujo de personas, sistema de r...Starting at €8.20
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J.C. Penney's "Fair and Square" Strategy (Abridged), (B), and (C), Teaching Note
Ofek, Elie; Alvarez, Jose B.; Norris, MichaelTeaching Note HBS-516008-EMarketingThis teaching note is for "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)," which tells the story of Ron Johnson's tenure as CEO of the U.S. department store J.C. Penney, his 2013 firing, and the rehiring of former CEO Myron E. "Mike" Ullman to try to fix Johnson's mistakes.Starting at €0.00
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Amazon Buys Whole Foods
Alvarez, Jose B.; Lane, David; Coughlin, JoniCase HBS-518056-EService and Operations ManagementThe June 2017 news that e-commerce giant Amazon was paying $13.7 billion for organic supermarket chain Whole Foods precipitated a broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon's bold move into brick and mortar assets offered transformational opportunities. Amazon could gain expertise in perishable product sales and procurement, plus access to 30 million well-off shoppe...Starting at €8.20