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Coca-Cola Nestlé Refreshments Company (E)
Ariño, AfricaCase SM-1635-EStrategyThe Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category on a worldwide basis, the two companies decided to combine their respective capabilities for this pu...Starting at €5.74
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Coca-Cola Nestlé Refreshments Company (E)
Ariño, AfricaCase SM-1635StrategyCoca-Cola Nestlé Refreshments Company (CCNR) entró en funcionamiento en 1991 como una joint venture constituida por Coca-Cola (CC) y Nestlé (N). Ambas compañías habían producido y comercializado con gran éxito una bebida de café para el mercado japonés. Conscientes del enorme potencial del producto en el mercado mundial y de las dificultades asociadas al lanzamiento de una nueva categoría de producto a nivel global, ambas empresas decidieron comb...Starting at €5.74
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Strategic Alliances: An Option to Enable Corporate Growth (DGN-648-E)
Ariño, AfricaTechnical Note DGN-648-ECorporate Governance, StrategyThis technical note presents strategic alliances as a growth option for family businesses. It discusses the advantages and disadvantages of alliances and the most important points to consider at the various stages of the life of an alliance. Together with general considerations applicable to alliances involving any kind of company, it addresses specific issues concerning family businesses in particular.Starting at €8.20
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The Pharmacy - Teaching Note
Recoder E.; Ariño, AfricaTeaching Note ASNT-6-EStrategyStarting at €0.00
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La farmacia - Nota del Instructor
Recoder E.; Ariño, AfricaTeaching Note ASNT-6StrategyMaterial complementario del caso ASN-19.Starting at €0.00
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La farmacia
Recoder E.; Ariño, AfricaCase ASN-73StrategyLa familia Galeno atraviesa una situación económica difícil. En este contexto, la Sra. Galeno debe decidir acerca del traslado de su farmacia a un nuevo emplazamiento. Esta publicación está basada en el caso homónimo de los mismos autores.Starting at €8.20
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Comfort Class Transport: Does Customer Service Need an Overhaul, Teaching Note
Roberts, Michael J.; Morrison, Paul E.Teaching Note HBS-4377-EService and Operations ManagementTeaching Note for Product #4377.Starting at €0.00
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Comfort Class Transport: Does Customer Service Need an Overhaul
Roberts, Michael J.; Morrison, Paul E.Case HBS-4374-EService and Operations ManagementThe general manager of a chauffeured limousine transport company is concerned about underperformance at the company's customer service call center. The eight-person call center handles almost all customer interaction including discussing company services with prospective customers, scheduling pickups, providing pricing, confirming appointments, and handling billing inquiries. Customers have complained about extended wait times to speak with someo...Starting at €8.20
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Amazon.com--2002 (Spanish version)
Leschly, Stig; Roberts, Michael J.; Sahlman, William A.; Thedinga, ToddCase HBS-805S17EntrepreneurshipDescribe la evolución de Amazon.com y su modelo de negocio desde su fundación. En concreto, se analiza la transformación del Amazonas desde un e-Tailer a una plataforma de comercio y su iniciativa de mercado, que ha llevado a esto. También describe los aspectos económicos de diferentes modelos de comercio que Amazon emplea y discute una decisión confrontar Jeff Bezos con respecto a cómo la empresa debe participar en el segmento de ropa.Starting at €8.20