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The Making of CERAN Avignon: The case plan
Palencia, LuisCase ASN-63-EKnowledge and CommunicationThis case was written for use in the case writing course of the International Faculty Program. The case is to be used after workshops in which participants practice the design of the opening paragraph, its difficulty, the structure of the case and the choice of exhibits. This is a case about how to write a case. It is based on a real IESE case study, "RELE Rouen: Language Immersion in Normandy," ASN-58-E.Starting at €8.20
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Costa Valente
Gómez Pajares, Alberto; Urrutia, Josu; Palencia, LuisCase ASN-72-EEntrepreneurship, StrategyA businessman based in Barcelona and dedicated to the textile sector (selling T-shirts to sponsors) is presented with the opportunity to buy a small textile manufacturing company in Guimarães, Portugal. He has to decide whether to take on this project or not. The analysis that he carries out includes a study of the value chain and of the possibility of outsourcing part of the business, as well as the approach the entrepreneur will take to integra...Starting at €8.20
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Y ahora, ¿qué hacemos?: Tensiones en la dirección de IASoft
García Pont, Carlos; Palencia, LuisCase ASN-97Decision AnalysisIASoft, fundada en marzo del 2001 por tres buenos técnicos de distintas procedencias, se dedicaba al diseño y suministro de soluciones informáticas de automatización para instalaciones industriales. Los tres socios vieron una buena oportunidad de mercado en los desarrollos a medida y las adaptaciones de alta calidad de programas estándar para clientes sofisticados. Por su parte, el director comercial de IASoft, que ya había cumplido los 50 años,...Starting at €8.20
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And Now What Do We Do?: Management Tensions at IASoft
García Pont, Carlos; Palencia, LuisCase ASN-97-EDecision AnalysisIASoft was founded in March 2001 for the purpose of designing and supplying high-performance IT solutions for the automation of industrial plants. The company was the brainchild of three skilled engineers from different backgrounds who had met through their work. They had detected a market opportunity in high quality customizations and adaptations of standard software packages for sophisticated clients. The CEO of IASoft, now in his 50s, was star...Starting at €8.20
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Químicas Bages
Palencia, Luis; Rosenberg, MikeCase ASN-75-EDecision Analysis, StrategyIn 2019, the sales manager of a medium-sized agricultural chemicals manufacturer has to decide whether to terminate the distribution contract with one of his long-term distributors and give it instead to a newcomer. There are objective reasons both for not keeping the old distributor and for changing to a new one. The case discussion should be structured around a balanced, objective analysis of all factors involved in the situation: strategic, so...Starting at €8.20
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Costa Valente
Gómez Pajares, Alberto; Urrutia, Josu; Palencia, LuisCase ASN-72Entrepreneurship, StrategyA un empresario afincado en Barcelona y dedicado al sector textil (venta de camisetas a patrocinadores) se le presenta la oportunidad de comprar una pequeña compañía de fabricación de productos textiles en Guimarães (Portugal).Ha de decidir si asume o no dicho proyecto. El análisis que realiza incluye el estudio de la cadena de valor y de la posibilidad de externalizar una parte del negocio, así como el planteamiento de la integración en el negoc...Starting at €8.20
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Tennis Gavà
Palencia, Luis; Vázquez- Dodero, Juan CarlosCase ASN-48-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Leadership and People ManagementThe Tennis Gavà case deals with an easy-to-understand business which paves the way to discussing important business issues (overall profitability and profitability by business line, balance and settlement sheets, cost allocation and transfer pricing, cost streamlining and savings, drivers of various businesses, selling points, etc.) and governance issues (partner relationships, duties to third parties, etc.). This case is based on the case "Spor...Starting at €8.20
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Tennis Gavà
Palencia, Luis; Vázquez- Dodero, Juan CarlosCase ASN-48Accounting and Control, Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEl caso Tennis Gavá trata de un negocio fácil de entender, que da pie a tratar temas importantes tanto de negocio (rentabilidad global y por líneas de negocio, balances de situación y de liquidación, asignación de costes y precios de transferencia, racionalización y ahorros en costes, "drivers" de diferentes negocios, argumentos de venta...) como de gobierno (relaciones entre socios, deberes para con terceros...). Este caso está basado en el "Sp...Starting at €8.20
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Químicas Bages
Palencia, Luis; Rosenberg, MikeCase ASN-75Decision Analysis, StrategyEn 2019, el director de ventas de una mediana empresa fabricante de productos químicos para la agricultura debe decidir si rescinde el contrato de distribución con uno de sus distribuidores de toda la vida y, en su lugar, firmar otro con un recién llegado. Existen razones de peso tanto para mantener las relaciones con el antiguo distribuidor como para establecerlas con uno nuevo. La discusión del caso debería estructurarse en torno a un análisis ...Starting at €8.20
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Vicarsa (B): Arreglando un error en la venta
Torres, Óscar; Palencia, LuisCase ASN-37Service and Operations ManagementLa parte (B) de este caso suministra información no conocida durante la parte (A) e invita por ello a reflexionar sobre la cautela con la que hay que establecer soluciones en situaciones con información incompleta.Starting at €5.74