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Merging Esso Iceland and Bilanaust (E)
Gerard Seijts; Ken MarkCase IVEY-9B10C020-ELeadership and People Management, StrategyBy the end of 2007, Hermann Gudmundsson (the chief executive officer of N1) created from the merger between Esso Iceland and Bilanaust) was focused on building trust within his organization. By involving employees in decision-making, N1 had received valuable suggestions on effective business operations. But Gudmundsson had noted a lack of chemistry between employees of the two former firms, and thought that a stumbling block to better relations w...Starting at €5.74
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Tracy Edwards and Maiden (E): Southern Ocean Decision
Tracy Edwards; Gerard Seijts; Ann C. FrostCase IVEY-9B21C024-EEntrepreneurship, Leadership and People ManagementSupplement for product 9B21C020.Starting at €5.74
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Tracy Edwards and Maiden (A), (B), (C), (D), (E), & (F) - Teaching Note
Gerard Seijts; Tracy Edwards; Ann C. FrostTeaching Note IVEY-8B21C020-EEntrepreneurship, Leadership and People ManagementTeaching note for product 9B21C020.Starting at €0.00
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Privalia: From Private Club to Fashion Brand
Fernandez Garcia-Andrade, Pablo; Oliver, XavierCase M-1330-EEntrepreneurship, Finance, StrategyThe private club (a business model pioneered by the French company Vente-privee in 2001) was the main driver of fashion e-commerce. On the one hand, it helped get rid of brands' stocks discreetly and allowed shoppers to buy heavily discounted fashion products, which they could not find online anywhere else since many brands did not use e-commerce and, in some cases, did not even have websites. These circumstances helped this type of e-commerce co...Starting at €8.20
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Douglas Fine Foods
James E. Hatch; Mary M. Crossan; Gerard Seijts; Jeff GoodwinCase IVEY-9B09N014-EFinanceMurray Douglas is the new chief executive officer (CEO) of Douglas Fine Foods (DFF), a family-owned business in its 80th year. Headquartered in Calgary, Alberta, DFF has grown to become Canada's largest privately held food services company, doing $30 million worth of business annually. DFF provides business dining, residence and camp food services, catering, vending machine services, and food service equipment and design. The business serves clie...Starting at €8.20
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BCN Brand: paseando Barcelona por el mundo
Sicart, Sara; Oliver, XavierCase M-1340Decision Analysis, Entrepreneurship, MarketingEn tan sólo tres años y con trece empleados, Pablo Caralps crea BCN Brand, una pujante empresa con presencia en ocho países y una interesante cartera: zapatillas de colores, polos, ropa de baño, carcasas de móvil, gafas de sol, cascos de moto, marroquinería, bicis e, incluso, extintores. ¿Su objetivo? Transmitir una sensación de verano eterno y exportar el Barcelona lifestyle, una estrategia que está resultando todo un éxito: facturaron 700.000 e...Starting at €8.20
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Privalia: de private club a marca de moda
Fernandez Garcia-Andrade, Pablo; Oliver, XavierCase M-1330Entrepreneurship, Finance, StrategyEl comercio electrónico de moda tuvo como principal impulsor a los private clubs (un modelo de negocio iniciado por la francesa vente-privee en Francia en 2001). Por un lado, ayudaba a quitar el stock de las marcas de forma discreta y permitía a los clientes comprar productos de moda a grandes descuentos que no podían encontrar digitalmente de ninguna otra manera, ya que muchas marcas no disponían de comercio electrónico e, incluso, en algunos ca...Starting at €8.20
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Planificación de medios: Pieza clave en la estrategia de comunicación publicitaria
de Toro, Juan Manuel; Oliver, XavierTechnical Note MN-303MarketingDada la diversificación e incremento de la oferta de medios de comunicación y los avances tecnológicos que permiten una mayor capacidad de elección por parte del consumidor final, realizar una planificación de medios adecuada exige un gran esfuerzo y un enorme conocimiento de la realidad empresarial y del sector de la comunicación por parte del planificador, y es factor determinante del éxito o fracaso de la estrategia de comunicación del anuncia...Starting at €8.20
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El Celler de Can Roca: Best in the World - Teaching Note
Oliver, Xavier; Sastre Boquet, IsaacTeaching Note MT-45-EInnovation and Change, Leadership and People Management, MarketingThis note serves as an instructor's guide to the case study "El Celler de Can Roca: Best in the World" (M 1357 E). The case sets out the monthly schedule of one of the three Roca brothers - the managers of the world-renowned haute cuisine restaurant El Celler de Can Roca. Through this schedule, the case reveals the inner workings of the business: its strategy, structure, positioning, corporate culture, and performance. In many ways, El Celler de ...Starting at €0.00
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A Not So Rosy Situation: Bill Aziz's Challenge at White Rose Crafts and Nursery Sales Limited
Mary M. Crossan; Gerard Seijts; Ken MarkCase IVEY-9B07M053-EEntrepreneurship, StrategyIn late November 2002, halfway through the vital Christmas selling season, William E. Aziz, hired to turn around White Rose Crafts and Nursery Sales Limited (White Rose), has to decide what to do. White Rose is under Companies' Creditors Arrangement Act (CCAA) protection, having breached its debt covenants. The company's upper and middle management is frustrated that their efforts since 1999 have not turned the firm around. The remaining employee...Starting at €8.20