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How Design Can Boost Social Impact and Business Results
Sosa, Manuel E.Article ART-3169-EInnovation and Change, Service and Operations ManagementMany managers approach problems with an engineering mindset: build it the right way and make sure it works. Designers, on the other hand, approach problems with the question: are we building the right thing in the first place? In this article, the author discusses how companies can build a design culture, using examples from EGGS Design in Oslo, Norway, and ArtCenter College of Design in Pasadena, California. The key, he says, is to bring togethe...Starting at €8.20
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The Art of Reinvention
IESE InsightArticle ART-3058-EInnovation and Change, Service and Operations ManagementBy all accounts, the 80th anniversary exhibition of Pablo Picasso's "Guernica" has been a success, with thousands visiting daily and lines stretching round the block. What makes people want to line up to see an 80-year-old painting that in all likelihood they have seen before, if not in a museum, then in a coffee table book or online? To answer this, we look at what the Reina Sofia does to keep its offerings fresh, modern and interesting. After a...Starting at €8.20
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The Art and Science of Target Setting
Franco-Santos, Mónica; Marcos, Javier; Bourne, MikeArticle ART-1866-ELeadership and People ManagementThe recent economic crisis and the collapse of many financial institutions stand as living proof of the dangers of overly ambitious targets coupled with fat bonuses. Targets, at their best, can motivate people to succeed; at their worst, they induce employees to engage in dysfunctional behavior, leading to detrimental outcomes like those recently witnessed. How can companies get it right? The authors studied target-setting practices involving sal...Starting at €8.20
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Overview of Service Design in the Performing Arts
Munoz-Seca, Beatriz; Rodriguez, MartaTechnical Note PN-479-EService and Operations ManagementThis technical note intends to provide an overview of the existing studies on service design in the performing arts, which are mainly focused on the world of theater, as well as some practical cases to find out what issues should be approached or examined more deeply in further research.Starting at €8.20
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Finding Service Gaps in the Age of e-Commerce
Parasuraman, A.Article ART-2384-EInformation Technologies, Service and Operations ManagementThirty years after developing the well-known SERVQUAL scale, the author revisits the original framework in light of the growing role of technology in service delivery. As more and more people turn to the Internet to purchase goods and services, he and his colleagues have recognized the need to adapt the SERVQUAL framework to the realities of the online experience; specifically, to measure the extent to which a website facilitates efficient and ef...Starting at €8.20
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Seven Keys to Creativity: Lessons From Art
López-Remiro, Miguel; Stein, GuidoTechnical Note DPON-90-EInnovation and Change, Knowledge and Communication, Leadership and People ManagementThis study aims to analyze creativity and propose models for creating points of contact between artistic creativity and business creativity. The idea is to approach innovation from a unique standpoint, providing a fresh perspective from a discipline that employs innovation at its very core, the discipline of art. The intention is not to define categories, but to link two worlds that in principle are vastly different: business and art. It follow...Starting at €8.20
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The "la Caixa" Foundation: Art Exhibitions
Moscoso, PhilipCase P-1103-EService and Operations ManagementWith a 2009 budget of 500 million euros, Fundación "la Caixa" is Europe's third largest private foundation. Through this foundation the "la Caixa" savings bank manages its Obra Social community projects. The founding objective of Fundación "la Caixa" is to finance and promote activities in the fields of social welfare, education, culture and science. The case focuses on the cultural aspect and illustrates the foundation's production of art exhibi...Starting at €8.20
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Logos: The Art of Arguing for Consent
Leggett, Brian O'ConnorTechnical Note DPON-6-ELeadership and People ManagementAristotel distinguished three modes of persuasion, "the first depends on the personal character of the (ethos); the second on putting the audience into a fit state of mind (pathos); the third on the proof, or apparent proof, provided by the of the speech itself". This note discusses the third of these: logos or the art of argumentation.Starting at €8.20
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The National Institute of Performing Arts and Music (INAEM)
Munoz-Seca, Beatriz; Riverola, JosepCase P-1129-EInnovation and Change, Service and Operations ManagementThe case describes the challenges that Miguel Ángel Recio, director-general of the National Institute of Performing Arts and Music (Instituto Nacional de las Artes Escénicas y de la Música, INAEM) must overcome to introduce a 21st-century approach to operations. The INAEM is a public institution with 14 affiliated units, from the Teatro de la Zarzuela (TZ) to the Spanish National Orchestra and Choir (OCNE). The case is presented mainly through a ...Starting at €8.20
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Creating and Nurturing your Social Network: The Art of Building Long-term Mutually Beneficial Relationships
Neill, Conor; Ferraro, FabrizioTechnical Note SMN-676-EEntrepreneurship, Leadership and People ManagementNetworking is the art of building long-term mutually beneficial relationships, and this note will describe what social networks can do, what networking is, and what is not. We provide seven suggestions on how to begin the process of building your network.Starting at €8.20