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    Items 21-30 of more than 45490

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    1. Ficosa International: eligiendo el futuro

      Sastre Boquet, Isaac; Tàpies, Josep; Canals, Jordi
      Case SM-1661
      Strategy
      Este caso presenta algunas decisiones estratégicas y de gobierno a las que Ficosa debe enfrentarse para poder competir en una industria global. También recoge algunas decisiones que debe adoptar el consejero delegado (CEO).

      Starting at €6.75

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    2. Susan Wojcicki, de YouTube: ¿Podrá reproducir su éxito (B)

      Villamor, Marta; Elvira, Marta
      Case SM-1690
      Corporate Governance, Leadership and People Management, Strategy

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    3. CEO de You Tube Susan Wojcicki: ¿Podrá reproducir su éxito

      Elvira, Marta; Isabel Villamor
      Case SM-1649
      Innovation and Change, Leadership and People Management, Strategy

      Starting at €6.75

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    4. Republic Cell

      Schroeter, Andreas; Rosenberg, Mike
      Case SM-1586-E
      Decision Analysis
      After months of hard work, a telecommunications executive is told not to bid on an important contact in a Latin American country, as his immediate superior has told him at the last minute that it is too risky. He is faced with the decision of whether to try to go over his boss's head or, should he accept the decision, what to tell his team.

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    5. Almirall: Orientando el futuro de la empresa

      Caldart, Adrian; Canals, Jordi
      Case SM-1686
      Strategy
      Este caso permite discutir la posible venta del área de productos respiratorios y la decisión de reducir el número de áreas de negocio en las que opera la empresa farmacéutica Almirall, para concentrarse en el área de Dermatología. El caso ofrece información para discutir el posicionamiento de Almirall, sus recursos y capacidades, así como las diversas opciones estratégicas. Estas últimas pueden contemplarse desde la perspectiva del CEO, del Con...

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    6. Grupo Catalana Occidente

      Sánchez Blanco, Francisco; Caldart, Adrian
      Case SM-1614
      Strategy
      El caso Grupo Catalana Occidente (A) se centra en la decisión de la compañía de si adquirir o no a su competidor Multinacional Aseguradora (MNA) en 1999. El caso ofrece una visión general del negocio de los seguros así como una descripción del sector seguros en España en el marco temporal en el que debía tomarse la decisión. Además, se describen la evolución histórica y de negocio de Grupo Catalana Occidente (GCO), así como los retos a los que se...

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    7. Ficosa International: Deciding the Future

      Sastre Boquet, Isaac; Tàpies, Josep; Canals, Jordi
      Case SM-1661-E
      Strategy
      This case sets out some strategic and governance decisions that Ficosa must confront so it can compete in a global industry. It also includes some decisions that the CEO must make.

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    8. Semir's E-Commerce: Success and Exploration

      Juan Shan; William Wei; Xiaojia Sunny Wang
      Case IVEY-9B18A019-E
      Marketing, Strategy
      Zhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...

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    9. Siemens IT Transformation (B): Culture

      Samila, Sampsa Patrikki; Tumbocon, Pia
      Case SM-1732-E
      Information Technologies, Innovation and Change, Leadership and People Management
      This case describes the transformation of the Siemens corporate IT function from a traditional hierarchical organization to an agile organization and from a provider of basic infrastructure services to an innovation partner of the rest of the corporation to enable digital and AI transformation.

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    10. Uber: El futuro de la movilidad

      Samila, Sampsa; Wehrheim, David; Biquez Talayero, Jesús
      Case SM-1721
      Business Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and Change, Strategy
      Este caso describe la evolución de Uber y su situación en el momento de la OPI, en la primavera de 2019. El caso permite una rica discusión sobre la economía de plataforma y, en concreto, sobre el multihoming y los costes de cambiar por ambas partes, señalando los graves límites del potencial de rentabilidad del modelo. Además, hay material para debatir sobre cómo cambiarían la economía la regulación de la relación laboral con los conductores y l...

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