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    1. Amazon: Legal Woes, Crisis, and Resilience

      Jyotsna Bhatnagar; Parul Gupta
      Case IVEY-9B21C003-E
      Leadership and People Management
      During the COVID-19 pandemic, Jeff Bezos, the chief executive officer of Amazon.com Inc. (Amazon), became the world’s richest person by adding US$6 billion to his net worth by the end of March 2020. While the worth of other billionaires was decreasing because of the unprecedented market volatility created by the pandemic, retail sales surged to a record level for Amazon. To meet the additional workforce requirements created by the sudden rise in ...

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    2. Amazon Food: Biting into the Food Delivery Market in India

      Jones Mathew, Sandeep Puri, Darren Meister, Maria Luisa Chua Delayco
      Case IVEY-W25902-E
      Entrepreneurship, Strategy
      Amazon.com, Inc. (Amazon) India expanded Amazon Food into the food delivery market in March 2021 amid a pandemic and the ensuing lockdown. The move surprised the industry, especially considering that Swiggy and Zomato Ltd. (Zomato), the two key players in

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    3. Amazon Shopper Panel: Paying Customers for Their Data

      Ascarza, Eva; Israeli, Ayelet
      Case HBS-521058-E
      Marketing
      This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers' privacy in the digital age, the value of customers' own data, and the change in regulations aimed to protect consumers that move companies from using third party data to first party data. In addition, the case offers an opportunity to di...

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    4. Amazon and Future Group: Rethinking the Alliance Strategy

      Meeta Dasgupta
      Case IVEY-9B16M108-E
      Strategy
      In 2014, the chief executives officers of Amazon and Future Group led their companies into an alliance that, while initially successful, encountered some difficulties in regards to discounts on their retail products. With the global retail industry standing at US$25.4 trillion in 2016, and the percentage of which e-commerce made up 7.4 per cent, the partners would have to decide if they should resolve their conflict and remain allies, or if they ...

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    5. Fastenal: Losing its Fast Growth to Amazon Business

      Arpita Agnihotri; Saurabh Bhattacharya
      Case IVEY-9B17M170-E
      Strategy
      Fastenal was one of the largest U.S. industrial supply companies, with the highest operating margin among its competitors. It was known and awarded for its innovative industrial vending solutions. With the launch of Amazon Business in the industrial distribution space in 2012, Fastenal’s performance began to decline. In 2017, Amazon Business obtained patents for a drone-based delivery system. This, combined with Amazon’s power of low cost, raised...

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    6. Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home

      Lal, Rajiv; Johnson, Scott
      Case HBS-518035-E
      Marketing
      Amazon, Google, and Apple all offer their own smart speaker. The devices represent the each firm's entry point into the connected home market. All three companies come into the space with their own strenghs and weaknesses. Who will win?

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    7. Amazon Acquires Whole Foods (B)

      McDonald, Rory; Mehta, Sarah; Roseman, Shaye
      Case HBS-619029-E
      Strategy
      This short case, meant for pairing with HBS case 615-013 "AmazonFresh: Rekindling the Online Grocery Market," explores Amazon's rationale for acquiring Whole Foods.

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    8. Amazon: The Brink of Bankruptcy

      Applegate, Lynda M.
      Case HBS-809014-E
      Entrepreneurship
      Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.

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    9. Amazon: Customers and Climate Change

      Veena Keshav Pailwar
      Case IVEY-9B20M164-E
      Strategy
      On September 9, 2019, thousands of Amazon.com Inc. employees threatened to join the global climate strikes planned for the week of September 20–27, 2019. Employees were protesting the e-commerce giant's customer-centric approach and its lack of transparen

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    10. McDonald's Corporation: Managing a Sustainable Supply Chain-From Amazon Soya to Cage Free Eggs, PowerPoint Slides

      Toffel, Michael W.
      Case HBS-616037-E
      Service and Operations Management
      This Powerpoint supplement for instructors supports teaching note 616021.

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