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Indo dota a su red de ventas de una nueva tecnología móvil (A)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-168Information Technologies, Innovation and Change, Knowledge and CommunicationEn 2006, el fabricante óptico Indo se planteó dar un giro a la manera de trabajar del equipo de ventas de la división de gafas. La sustitución del material físico por información "on line" permitiría a sus comerciales trabajar con mayor agilidad y disponer de información siempre actualizada. Pero el nuevo sistema podía causar reticencias entre los clientes, acostumbrados a tocar el producto, y entre los mismos comerciales, reacios a cambiar un mo...Starting at €8.20
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Indo Gives its Sales Force New Mobility Technology (A)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-168-EInformation Technologies, Innovation and Change, Knowledge and CommunicationIn 2006, Indo, an optics manufacturer, decided to change the working method of its sales division for glasses. Physical material was replaced with online information that facilitated the work of the sales personnel and ensured they always had the most up-to-date information. But the new system was not completely accepted by clients, who were used to touching the product. Even some members of the sales staff were wary about changing an effective w...Starting at €8.20
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Indo Gives its Sales Force New Mobily Technology (B)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-169-EInformation Technologies, Innovation and Change, Knowledge and CommunicationAfter introducing a new sales system for glasses as a pilot program, Indo, an optical company, expanded the scope of its experiment to check the results. The case study describes how the sales personnel and clients accepted the change from a partially computerized system to one that was thoroughly computerized.Starting at €5.74
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Los desafíos del trabajo virtual
Leonardi, Paul M.; Bailey, Diane E.; Barley, Stephen R.Article ART-2414Information Technologies, Leadership and People Management, Service and Operations ManagementEl trabajo virtual ha dejado de ser ciencia ficción para convertirse en realidad. Las empresas avanzan cada vez más en la virtualización de los procesos de trabajo, pero las relaciones mediatizadas digitalmente pueden dar tantos problemas como soluciones. Este artículo analiza los distintos tipos de trabajo virtual y su efecto en los procesos y estructuras de la organización. Los autores ilustran el esfuerzo que debe realizar un sector tradiciona...Starting at €8.20
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How Virtuality Impacts the Way Teams Work
Leonardi, Paul M.; Bailey, Diane E.; Barley, Stephen R.Article ART-2414-EInformation Technologies, Leadership and People Management, Service and Operations ManagementThe possibility of working virtually is fast moving from the realm of science fiction to reality. Yet as companies increasingly move toward virtualizing work processes, the authors find that digitally mediated relationships can give rise to as many problems as solutions. This article discusses different types of virtual work arrangements that exist today and the impact that various types of virtual work can have on organizational processes and st...Starting at €8.20
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Indo dota a su red de ventas de una nueva tecnología móvil (B)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-169Information Technologies, Innovation and Change, Knowledge and CommunicationTras haber introducido un nuevo sistema de ventas de gafas en una prueba piloto, la empresa óptica Indo amplió el alcance de su experimento para comprobar la fiabilidad de los resultados. El caso describe cómo aceptaron comerciales y clientes el cambio de un sistema parcialmente informatizado a otro digitalizado en gran medida.Starting at €5.74
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TiVo 2011
Tonijuan, Gemma; Comín, Marta; Valor Sabatier, Josep; Nueno, José LuisCase SI-178-EInformation Technologies, Knowledge and Communication, MarketingTiVo is a digital video recorder, developed and marketed by TiVo, Inc. and introduced in 1999. TiVo provides an electronic television programming schedule, whose features include "Season Pass" schedules which record every new episode of a series, and "WishList" searches which allow users to find and record shows that match their interests by title, actor, director, category or keyword. TiVo is facing declining revenues and is exploring a number o...Starting at €8.20
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Leading the Digital Transformation
Káganer, Evgeny; Zamora López, Javier; Sieber, Sandra; Rowsell-Jones, Andy; Leonardi, Paul M.; Bailey, Diane E.; Barley, Stephen R.Dossier DOS-18-EInformation Technologies, Leadership and People Management, StrategyEquipping managers with the skills and competencies they need to stay not just in the race but one step ahead.Starting at €15.00
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Transformación digital: preparados, listos?
Káganer, Evgeny; Zamora López, Javier; Sieber, Sandra; Rowsell-Jones, Andy; Leonardi, Paul M.; Bailey, Diane E.; Barley, Stephen R.Dossier DOS-18Information Technologies, Leadership and People Management, StrategyNo se deje asustar por la dificultad del reto tecnológico. Este dossier le ayudará a identificar las oportunidades y competencias necesarias para superarlo.Starting at €15.00