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Findasense (A and B) - Teaching Note: Scaling Up Meaningful CX
Pinheiro Saurin, Lucas; Prats, Mª JuliaTeaching Note ET-59-EEntrepreneurship, MarketingGlobal digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the previous 15 years built upon the basis of a self-management culture faces challenges to scale up: entry into the US market, diversification of clients, unification of the value proposition, long term loyalty of employees.Starting at €0.00
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Findasense (B): A New Path for Scaling Up
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-238-EEntrepreneurship, MarketingGlobal digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the previous 15 years built upon the basis of a self-management culture faces challenges to scale up: entry into the US market, diversification of clients, unification of the value proposition, long term loyalty of employees.Starting at €5.74
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How Leaders Can Drive Sales
Capon, Noel; Senn, Christoph; Chung, Doug J.; Cespedes, Frank V.Article HBS-R2102B-EMarketing"When CEOs Make Sales Calls," "How to Shift from Selling Products to Selling Services," and "Selling After the Crisis."Starting at €8.20
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Findasense (A): Expandir una experiencia del cliente significativa
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-227Entrepreneurship, MarketingEmpresa global de experiencia de cliente digital y omnicanal con sede en España y unos ingresos de 17,4 millones de euros. Una empresa en constante expansión durante los 15 años anteriores construida sobre la base de una cultura de autogestión se enfrenta a retos para escalar: entrada en el mercado estadounidense, diversificación de clientes, unificación de la propuesta de valor, fidelización a largo plazo de los empleados.Starting at €8.20
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Findasense (A): Scaling Up Meaningful CX
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-227-EEntrepreneurship, MarketingGlobal digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the previous 15 years built upon the basis of a self-management culture faces challenges to scale up: entry into the US market, diversification of clients, unification of the value proposition, long term loyalty of employees.Starting at €8.20