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Siembre creatividad y cosechará innovación
Miller, Paddy; Brankovic, AzraArticle ART-2049Innovation and ChangeEn los últimos años muchas empresas han dado pasos para formalizar la innovación a través de medidas como la creación de un departamento específico con su director correspondiente. Curiosamente, esta tendencia coincide con un periodo de crisis económica, lo que puede interpretarse como el reconocimiento cada vez más extendido de que el camino a seguir pasa por la innovación, porque a largo plazo será la que determine la posición de una empresa en...Starting at €8.20
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Building a Creative Culture for Innovation
Miller, Paddy; Brankovic, AzraArticle ART-2049-EInnovation and ChangeOver the past couple of years, many companies have been taking steps to formalize the innovation function, creating a separate innovation office and appointing a Chief Innovation Officer (CIO). Interestingly, this development coincides with a period of economic crisis, and may signal a growing recognition that the way forward is innovation, which will ultimately affect or condition a company's industry position over the long term. As companies fo...Starting at €8.20
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Clearing the Path to Innovation
Miller, Paddy; Wedell-Wedellsborg, ThomasArticle ART-2316-EInnovation and Change, Leadership and People ManagementFostering innovation is not just about getting people to think differently. If you want to make innovation happen, you need to change the way people act or behave in their daily work. And the best way to do that is to change the environment they work in. This article will help managers take a new approach to the leadership role and think differently about how to foster innovation in their companies. The authors present five key behaviors, which t...Starting at €8.20
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Claves para coordinar alianzas de valor
Ariño, Africa; Andreu i Civit, RafaelArticle ART-3133Information Technologies, Innovation and Change, Knowledge and Communication, StrategyUna alianza en el sector de la salud ilustra cómo las partes pueden coordinar sus actividades de forma eficiente para mejorar el rendimiento conjunto. A partir de una visión de la empresa basada en el conocimiento, los autores identifican los componentes "micro" en los que se basa la coordinación en la empresa y extrapolan este modelo a las alianzas. Centrándose en cómo las capacidades individuales, el conocimiento, las rutinas y los esquemas de ...Starting at €8.20
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Michael Eisner at Disney
Mitchell, Jordan; Miller, PaddyCase DPO-61-ECorporate Governance, Leadership and People ManagementThis case deals with a proven successful leader in entertainment (Michael Eisner) in a time of leadership crisis. At the time of this case, Eisner is managing an internal and external revolt. Students must unearth the key points of Eisner's leadership, including how he manages people, his communication ability, his propensity to risk taking and his track record in developing other leaders. In looking at Eisner's leadership, students will have t...Starting at €8.20
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The KLM Approach to Alliances
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarCase SM-1530-EStrategyWhen it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, ...Starting at €8.20
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Coca-Cola Nestlé Refreshments Company (A)
Ariño, AfricaCase SM-1631-EStrategyThis is the first of a five-case series. Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category on a worldwide basis, the two companies decided to combine thei...Starting at €8.20
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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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Coca-Cola Nestlé Refreshments Company (D): La perspectiva de Nestlé
Ariño, AfricaCase SM-1634StrategyCoca-Cola Nestlé Refreshments Company (CCNR) entró en funcionamiento en 1991 como una joint venture constituida por Coca-Cola (CC) y Nestlé (N). Ambas compañías habían producido y comercializado con gran éxito una bebida de café para el mercado japonés. Conscientes del enorme potencial del producto en el mercado mundial y de las dificultades asociadas al lanzamiento de una nueva categoría de producto a nivel global, ambas empresas decidieron comb...Starting at €5.74
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Coca-Cola Nestlé Refreshments Company (E)
Ariño, AfricaCase SM-1635StrategyCoca-Cola Nestlé Refreshments Company (CCNR) entró en funcionamiento en 1991 como una joint venture constituida por Coca-Cola (CC) y Nestlé (N). Ambas compañías habían producido y comercializado con gran éxito una bebida de café para el mercado japonés. Conscientes del enorme potencial del producto en el mercado mundial y de las dificultades asociadas al lanzamiento de una nueva categoría de producto a nivel global, ambas empresas decidieron comb...Starting at €5.74