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Spotify: Face the Music (Update 2019)
Vroom, Govert; Sastre Boquet, IsaacCase SM-1685-EInformation Technologies, Innovation and Change, StrategyIn early 2019, Spotify announced an operating profit of $94 million for the fourth quarter of 2018. The world's largest streaming company was approaching profitability for the first time, after a decade of massive losses. Previously a staggering increase in revenue, which exceeded $5 billion at the end of 2018, had failed to get it out of the red. By the late 2010s, streaming had become the way to consume music, fueling the first global sustained...Starting at €8.20
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Sustaining Competitive Advantage: Competitive Strategy
Ly, Bryan S.; Vroom, GovertTechnical Note SMN-679-EInnovation and Change, Leadership and People ManagementIn "Value Creation & Capture", we discussed how firms gain competitive advantage and create value by making choices and trade-offs, allowing them to capture more value than rivals, and hence, generate greater profit. This note focuses on the internal analysis of a firm, concentrating on how a firm can combat imitation by utilizing its unique resources, capabilities, and core competencies. This resource-based approach emphasizes that the key to pr...Starting at €8.20
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Competitive dynamics: Competitive Strategy
Ly, Bryan S.; Vroom, GovertTechnical Note SMN-680-EInnovation and Change, Leadership and People ManagementThis technical note will discuss some of the main strategies firms employ in close competition with other firms and how game theory can be used to help shape a firm's competitive strategy.Starting at €8.20
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Spotify: Face the Music - Teaching Note
Vroom, Govert; Sastre Boquet, IsaacTeaching Note SMT-104-EStrategyStarting at €0.00
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Fluidra Connect: The Internet of Pools
Rodríguez, Silvia; Nueno, José LuisCase M-1349-EInformation Technologies, Innovation and Change, MarketingConnect Fluidra is a smart solution for pool industry professionals to remotely manage and diagnose pool-related issues. It was one of the most innovative initiatives by Fluidra and would require a different business model than what the company had traditionally developed. After running a controlled product launch in Spain, approached as a lab, things did not go as expected: They had only installed one hundred devices when the target was five hun...Starting at €8.20
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Competitive dynamics
Ly, Bryan S.; Vroom, GovertTechnical Note SMN-680Innovation and Change, Leadership and People ManagementEn la presente nota técnica se comentarán algunas de las principales estrategias que emplean las compañías con una gran rivalidad con otras empresas y cómo la teoría de juegos se puede utilizar para dar forma a la estrategia competitiva de las organizaciones.Starting at €8.20
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The End of Low Cost Fundamentalism
Rodríguez, Silvia; Nueno, José LuisCase M-1267-EMarketingOn September 19th, at the World Low Cost Airline Congress, Alex Cruz, CEO of Vueling Airlines, offered his take on the future of the low cost industry. ¿We are witnessing the last phase of the transformation of short-haul. What will the new competitive landscape be like? This movement will affect all players. For airports, this will mean growth (increased number of passengers, flights, services), higher discretionary income and greater ability ...Starting at €8.20
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Aje: Selling Drinks to the Base of the Pyramid
Nueno, José Luis; Bazán, Miguel; Rodríguez, SilviaCase M-1254-EMarketingThe case study describes AJE Group's internationalization process. It analyzes its foray into the Asian market and the consumer profile in this region as opposed to the company's natural market, South America. The text describes the challenges of a family business turned multinational group: human resource management, financial management, cultural issues, and so on.Starting at €8.20
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Carmina Shoemaker: Back to the Future of Luxury
Rodríguez, Silvia; Nueno, José LuisCase M-1332-EEntrepreneurship, Innovation and Change, Marketing: In its brief history, Carmina Shoemaker had managed to carve a niche for itself in the exclusive world of classic Goodyear welted shoes, competing with such manufacturers of stature as Crockett & Jones, Church and Edward Green. The honesty behind its products, which offered outstanding quality at an affordable price, had been its competitive weapon to date. Based on its position in a discreet second tier compared with the large brands, Carmina ...Starting at €8.20
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TRIPICTURES: afrontando el final de la transición digital
Rodríguez, Silvia; Nueno, José LuisCase M-1296Innovation and Change, Marketing, StrategyTripictures, en su papel de distribuidora cinematográfica independiente, afrontaba los desafíos del desarrollo del cine digital, con la irrupción de un nuevo agente en la cadena de valor -los "intermediarios"-; los últimos movimientos en torno a las ventanas de explotación con el estreno de títulos de forma simultánea; el auge de la ventana electrónica, y las demandas de un consumidor exigente que, tras la explosión digital, tenía a su disposició...Starting at €8.20