Toggle Nav
My Cart
English
Español
Menu
Account
  • Log in / Register
    • Language
    English
    Español

    Digital Transformation at Brazilian Retailer Magazine Luiza (Spanish version)

    Teixeira, Thales S. ; Guissoni, Leandro ; Veludo-de-Oliveira, Tania Modesto

    Spanish , English

    • Reference: HBS-519S17

    • Year: 2015

    • Number of pages: 19

    • Geographic Setting: Brazil

    • Publication Date: Aug 23, 2018

    • Fecha de edición: Apr 26, 2006

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: E-commerce;Retail trade

    Grouped product items
    Format Language Reference Use Qty Price
    pdf Spanish HBS-519S17
    As low as €8.20

    You already have a subscription
    To order please contact the person in charge of academic purchases in your university.
    You'll be able to order once your profile has been validated.

    Description

    grow fast and be profitable. Should Trajano opt for more aggressive growth or proceed more conservatively?

    Keywords

    Entrepreneurship Marketing Pricing Pricing strategy Retail Strategy