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10 Items

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  1. Case

    e-Clio

    By Pérez Castro, Carlos / de Toro, Juan Manuel
    Marketing
    Collection: IESE (España)
    Ref.: M-1119
    Published: Mar 2, 2001
    Format: PDF
    Pages:
    Language: Spanish
    €8.53 PVP Institution
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    Other supplements
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  2. Case

    e-Clio

    By Pérez Castro, Carlos / de Toro, Juan Manuel
    Marketing
    Collection: IESE (España)
    Ref.: M-1119-E
    Published: Mar 2, 2001
    Format: PDF
    Pages:
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  3. Technical Note

    La marca: forma, contenido y gestión

    By de Toro, Juan Manuel / Pérez Castro, Carlos
    Marketing
    Collection: IESE (España)
    Ref.: MN-347
    Published: Dec 1, 2004
    Format: PDF
    Pages: 15
    Language: Spanish
    €8.53 PVP Institution
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  4. Technical Note

    The Brand: Form, Content, and Management (Portuguese version)

    By de Toro, Juan Manuel / Pérez Castro, Carlos
    Marketing
    Collection: IESE (España)
    Ref.: MN-347-PT
    Published: Dec 1, 2004
    Format: PDF
    Pages: 15
    Language: Portuguese Portugal
    €8.53 PVP Institution
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  5. Technical Note

    El valor de la marca y sistemas de valoración

    By Pérez Castro, Carlos / de Toro, Juan Manuel
    Finance
    Marketing
    Collection: IESE (España)
    Ref.: MN-348
    Published: Nov 25, 2004
    Format: PDF
    Pages: 15
    Language: Spanish
    €8.53 PVP Institution
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  6. Technical Note

    La comunicación comercial: una posible clasificación

    By de Toro, Juan Manuel / Pérez Castro, Carlos
    Marketing
    Collection: IESE (España)
    Ref.: MN-360
    Published: Mar 13, 2007
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
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  7. Technical Note

    El activo y la fortaleza de la marca

    By Pérez Castro, Carlos / de Toro, Juan Manuel / Mira, Marta
    Marketing
    Collection: IESE (España)
    Ref.: MN-363
    Published: Sep 20, 2007
    Format: PDF
    Pages: 7
    Language: Spanish
    €8.53 PVP Institution
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  8. Technical Note

    La identidad de la marca

    By Pérez Castro, Carlos / de Toro, Juan Manuel / Mira, Marta
    Marketing
    Collection: IESE (España)
    Ref.: MN-364
    Published: Sep 20, 2007
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
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  9. Technical Note

    Fuentes externas del valor de la marca

    By de Toro, Juan Manuel / Mira, Marta / Pérez Castro, Carlos
    Marketing
    Collection: IESE (España)
    Ref.: MN-365
    Published: Jun 12, 2007
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
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  10. Technical Note

    Extensión de la marca

    By Mira, Marta / de Toro, Juan Manuel / Pérez Castro, Carlos
    Marketing
    Collection: IESE (España)
    Ref.: MN-366
    Published: Sep 20, 2007
    Format: PDF
    Pages: 9
    Language: Spanish
    €8.53 PVP Institution
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