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e-Clio

Pérez Castro, Carlos ; de Toro, Juan Manuel

Reference: M-1119
Year: 2000-2001
Geographic Setting: España
Publication Date: Mar 2, 2001
Source: IESE (España)
Type of Document: Case

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Description

El product manager de Clio debe presentar un plan de relanzamiento del modelo para el año 2001 con el fin de recuperar la cuota de mercado alcanzada el año anterior y, a la vez, rejuvenecer la marca Clio en su target.

Keywords

Comunicación Marcas Marketing Publicidad