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Case

e-Clio

By Pérez Castro, Carlos / de Toro, Juan Manuel

Marketing

El product manager de Clio debe presentar un plan de relanzamiento del modelo para el año 2001 con el fin de recuperar la cuota de mercado alcanzada el año anterior y, a la vez, rejuvenecer la marca Clio en su target.

Collection: IESE (España)

Ref: M-1119

Format: PDF

Publication Date: Mar 2, 2001

Language: Spanish, English

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Other supplements

Description

Year: 2000-2001

Geographic Setting: España

e-Clio

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e-Clio

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e-Clio

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