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Case

Google 2017

By Valor Sabatier, Josep

Innovation and Change Service and Operations Management Information Technologies

John Cardinal, a senior partner at the investment firm Maccarron, was worried. One of the largest clients he personally managed - who was also a personal friend - had asked Cardinal to buy $1 million of Google shares, a large proportion of the man's family savings. Cardinal thought he owed it to his friend, and himself, to analyze Google in greater depth before letting his longtime pal invest most of his savings in the search-engine giant.

Collection: IESE (España)

Ref: SI-197-E

Format: PDF

Number of pages: 6

Publication Date: Feb 24, 2017

Language: English, Spanish, French, Portuguese Portugal

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Description

Year: 2007

Geographic Setting: United States

Industry Setting: Services and manintenance

Learning Objective

To encourage discussion in class based on a current and feasible experience.

Google 2017

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Google 2017

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Google 2017

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