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Case

Google 2017

By Valor Sabatier, Josep

Innovation and Change Service and Operations Management Information Technologies

Aquella mañana de enero de 2017, John Cadinal, socio sénior de Maccarron, estaba preocupado. Uno de los clientes más importantes que gestionaba personalmente le pidió que comprara un millón de dólares en acciones de Google, lo que representaba una gran parte de sus ahorros familiares. John pensó que le debía a su amigo de toda la vida, y también a sí mismo, un análisis más profundo de Google antes de permitir que invirtiera la mayor parte de sus ahorros en esta empresa.

Collection: IESE (España)

Ref: SI-197

Format: PDF

Number of pages: 7

Publication Date: Feb 24, 2017

Language: Spanish, English, French, Portuguese Portugal

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Description

Year: 2007

Geographic Setting: Estados Unidos

Industry Setting: Servicios

Learning Objective

El objetivo del presente caso es plantear un debate en clase a partir de una experiencia actual y factible.

Google 2017

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Google 2017

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Google 2017

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