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Google 2017 (French Version)
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Reference: SI-197-FR
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Year: 2007
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Number of pages: 7
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Geographic Setting: Estados Unidos
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Publication Date: Feb 24, 2017
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Source: IESE (España)
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Type of Document: Case
Description
John Cardinal, a senior partner at the investment firm Maccarron, was worried. One of the largest clients he personally managed - who was also a personal friend - had asked Cardinal to buy $1 million of Google shares, a large proportion of the man's family savings. Cardinal thought he owed it to his friend, and himself, to analyze Google in greater depth before letting his longtime pal invest most of his savings in the search-engine giant.
Learning Objective
To encourage discussion in class based on a current and feasible experience.