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Case

Masao Ogura's Haulage Revolution: Home Delivery Service (Takkyubin)

By Sáez, Francisco J. / Riquelme, Hernán / Kase, Kimio

The case describes the thought and change process of an entrepreneur who revolutionsed the haulage industry in Japan. Along with other three cases this serves to identify the mental schemata of business leaders. In Mr Ogura's case his metal scheme is classified as Proto-Image of the Firm (PIF) approach.

Collection: IESE (España)

Ref: DG-1484-E

Format: PDF

Number of pages: 25

Publication Date: Aug 5, 2005

Language: English, Spanish

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Description

Year: 1976-2002

Geographic Setting: Japón

Masao Ogura's Haulage Revolution: Home Delivery Service (Takkyubin)

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Masao Ogura's Haulage Revolution: Home Delivery Service (Takkyubin)

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