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Case

Quarelli & Gabbianti (A)

By Rodríguez, Cristina / Ortiz de Bethancourt R. / Susaeta Erburu, Lourdes / Pin Arboledas, José Ramón

Este caso se centra en la problemática de gestión de diseñadores en las empresas de lujo del sector de la moda. Describe el conflicto interpersonal que se provoca en la empresa entre el director creativo y un nuevo diseñador más orientado al negocio. Describe la problemática de la gestión del ego, la gestión del conflicto y los distintos modelos de diseño organizativo adecuados a este tipo e empresas según sus diferentes estrategias.

Collection: IESE (España)

Ref: DPO-100

Format: PDF

Number of pages: 10

Publication Date: Oct 15, 2007

Language: Spanish, English

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Teaching Note Exclusive professors

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Description

Year: 2006

Geographic Setting: España

Learning Objective

Gestión del ego de los diseñadores. Gestión del conflicto.

Quarelli & Gabbianti (A)

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Quarelli & Gabbianti (A)

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