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Supplementary Case

Quarelli & Gabbianti (C)

By Susaeta Erburu, Lourdes / Rodríguez, Cristina / Pin Arboledas, José Ramón

Este caso es el desenlace final del caso Q&G. La compañía decide prescindir de su mítico director creativo y reorientar su negocio enfocándose a lo que tradicionalmente ha sido su "core business". Se llega a un acuerdo entre el holding y la subsidiaria italiana que ayudará a reforzar el negocio y a dar coherencia al mismo.

Collection: IESE (España)

Ref: DPO-113

Format: PDF

Number of pages: 2

Publication Date: Sep 2, 2008

Language: Spanish, English

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Description

Geographic Setting: Italia

Learning Objective

El caso se entregará al final de la clase

Quarelli & Gabbianti (C)

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Quarelli & Gabbianti (C)

What material is included in this case:

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Quarelli & Gabbianti (C)

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