Quarelli & Gabbianti (C)

This case study describes the ultimate outcome of the situation at Q&G. The company decides to let its renowned creative director go and to refocus the company on what has traditionally been its core business. An agreement is reached between the holding company and the Italian subsidiary that will help strengthen the business and make it more coherent.
Collection: IESE (España)
Ref: DPO-113-E
Format: PDF
Number of pages: 2
Publication Date: Apr 18, 2008
Language: English, Spanish

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Description

This case study describes the ultimate outcome of the situation at Q&G. The company decides to let its renowned creative director go and to refocus the company on what has traditionally been its core business. An agreement is reached between the holding company and the Italian subsidiary that will help strengthen the business and make it more coherent.
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Geographic Setting: Italia

Learning Objective

The case will be hand in at the end of the class.

Quarelli & Gabbianti (C)

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"Quarelli & Gabbianti (C)"